Business Terms of Service

Pinterest helps everyone find the inspiration to build a life they love. To do that, we want businesses like yours to bring your interesting and personal ideas to our platform. To provide our Service, we need to be able to identify you and your interests, and we use your personal data to do this. For more information, please read our Privacy Policy. Some of the things we show you are promoted by advertisers. As part of our service, we try to ensure that promoted content is relevant and interesting to you. You can identify promoted content because it will be clearly labeled.

a. Who can use Pinterest.

You may use our Service only if you can legally form a binding contract with Pinterest and only in compliance with these Terms and all applicable laws. When you create your Business account, you must provide us with accurate and complete information. Any use or access of a Business account by anyone under the age of 16 is prohibited. If you open an account on behalf of a company, organization or other entity, (a) “you” includes you and that entity and (b) you promise that you are authorised to grant all permissions and licenses provided in these Terms and bind the entity to these Terms, and you agree to these Terms on the entity’s behalf. Part of our Service may include software that is downloaded to your computer, phone, tablet or other device. You agree that we can update that software automatically and that these Terms will apply to any updates.

If we’ve previously disabled your account for violating these Terms or any of our policies, or for legal reasons, you will not create a new Pinterest account without our express written permission, which is provided at our sole discretion.

In using Pinterest, you agree not to scrape, collect, search, copy or otherwise access data or content from Pinterest in unauthorized ways, such as by using automated means (without our express prior permission), or access or attempt to access data you do not have permission to access.

You may not use, access, download, or otherwise make available the Service (including related software), except as authorized by applicable trade restrictions, including but not limited to US, EU and UK sanctions and export controls. You agree not to use the Service for any purpose prohibited by applicable trade restrictions.

Any use of Pinterest not expressly permitted by these Terms is a breach of these Terms and may violate copyright, trademark and other laws.

b. Our license to you.

Subject to your compliance with these Terms and our policies, we hereby grant you a limited, non-exclusive, non-transferable, non-sublicensable  and revocable license to access and use the Service as contemplated under these Terms and our policies.

To the extent that any provisions in the Business Terms of Service conflict with the Terms of Service, the Business Terms of Service shall govern to the extent of the conflict.

a. Posting User content

Pinterest allows you to post content, including photos, videos, comments, links and other materials. For purposes of these Terms, anything you post or otherwise make available on Pinterest is referred to as “User Content”. You retain all rights in, and are solely responsible for, the User Content you post to Pinterest. All User Content must comply with these Terms and our policies, including the Pinterest Terms of Service.

b. How Pinterest and other users can use your User content

By providing any User Content on the Service, you grant Pinterest and our affiliates and service providers, and our users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce, save, modify, create derivative works, monetize, download, translate, perform and distribute, your User Content on Pinterest, including for the purpose of promoting and redistributing part or all of the Pinterest Service. Nothing in these Terms: (i) entitles you to any payments or the right to share in any revenue from any monetization of User Content; or (ii) shall restrict other legal rights that Pinterest may have to User Content, for example under other licenses. We reserve the right to remove, limit distribution of or modify User Content, or change the way it is used on Pinterest. This not only includes User Content that we believe violates these Terms, but also our Community Guidelines, our Advertising Guidelines, our Copyright Policy, our Trademark Policy or any of our other policies, or other circumstances where we feel such action is in the best interest of Pinterest or our Users.

c. How long we keep your User content for

Following termination or deactivation of your account, or removal of any User Content from Pinterest, we may retain your User Content for a reasonable period of time for backup, archive or audit purposes. Furthermore, Pinterest and our users may retain and continue to use, store, display, reproduce, save, modify, create derivative works, perform and distribute any of your User Content that you or other users have stored or shared on Pinterest.

d. How we rank content

On Pinterest, we show both ad (paid) and non-ad (unpaid, “organic”) content. Organic and ad content are separately ranked by factors including relevance to a search query or a user’s interests, image quality, domain quality and how frequently other users have engaged with the content. For organic content, the existence or absence of an advertising relationship with the content creator does not factor into our ranking decisions. For ad content, the ad auction is also a factor in ranking. We rely on the criteria described above and other criteria to ensure that users see fresh, varied, and high-quality content that is relevant to their interests and help them find the inspiration to build a life they love. For more information about criteria we require for ads and merchants, see our Advertising Guidelines and Merchant Guidelines.

e. Your responsibility for User Content:

i. To Pinterest and our community.

Pinterest provides a creative and more positive place for you and other users to discover and share things you love. To keep it that way, you must abide by our Pin etiquette and comply with our policies. You must not post User Content that violates or encourages any conduct that violates laws or regulations, including but not limited to laws or regulations applicable to your line of business, and laws or regulations applicable to advertising. You are responsible for User Content and any third-party content you post on your boards, and you represent and warrant that User Content and any third-party content posted on your boards comply with all applicable laws and regulations. Except as expressly provided in these Terms, you agree not to use, modify, reproduce, distribute, sell, license or otherwise use our Service without our permission.

ii. To third parties.

Pinterest respects the rights of third-party creators and content owners and expects you to do the same. You therefore agree that any User Content you post to Pinterest does not and will not violate any laws or infringe the rights of any third party.

f. Enforcement

We can take action against User Content that violates these Terms or our policies or where we are permitted or required by law, such as by removing, restricting, or limiting access to, or distribution of, the content. We can also suspend or terminate accounts of users who repeatedly or seriously infringe third-party intellectual property rights, violate the law, these Terms, or our policies, or where permitted or required to do so by law. If we take action on your User Content or account, we will attempt to notify you where required by law. Where appropriate, you may appeal the decisions you think were made in error. We are a neutral intermediary and we do not review all User Content before or after it is published on the Service, so to the extent permitted by applicable law, we are not responsible or liable to any third party for the content or accuracy of any User Content posted by you or any other Pinterest user. For more information about how we enforce our policies or otherwise take action on content on Pinterest, see our Enforcement page.

g. Feedback you provide

We value hearing from our users and are always interested in learning about ways we can make Pinterest more awesome. If you choose to submit comments, ideas or feedback, you agree that we are free to use them without any restriction or compensation to you. By accepting your submission, Pinterest does not waive any rights to use similar or related feedback previously known to Pinterest, developed by its employees or obtained from sources other than you.

We offer products that websites and developers can use to offer Pinterest features and functionality to their users (e.g. the “Save”, “Pin it” and “Follow” buttons) (“Site Features”). By using any Site Features, you agree to our Developer and API Terms of Service.

When you access and use our generative AI (“GenAI”) product features and capabilities that we make available to you, you agree to our Creative GenAI Terms.

Pinterest has adopted and implemented the Pinterest Copyright Policy and the Pinterest Trademark Policy in accordance with applicable intellectual property laws. For more information, please read our Copyright Policy and Trademark Policy.

We care about the security of our users. While we work to protect the security of your content and account, Pinterest cannot guarantee that unauthorized third parties will not be able to defeat our security measures. We ask that you keep your password secure. Please notify us immediately of any compromise or unauthorized use of your account. For accounts created on behalf of a company, organization or other entity, you are responsible for ensuring that only authorized individuals have access to the account.

Pinterest may contain links to third-party websites, advertisers, services, special offers, or other events or activities that are not owned or controlled by Pinterest. We do not endorse or assume any responsibility for any such third-party sites, information, materials, products or services. If you access any third-party websites, services or content from Pinterest, you do so at your own risk and you agree that Pinterest will have no liability arising from your use of or access to any third-party websites, services or content.

Pinterest may terminate, suspend, or restrict your right to access or use the Service for any violation of these Terms. Where required by law, we will provide you with written notice. For our EU Business Users, this Help Center Article will provide you with information on how you can use our internal complaint-handling system and how the system operates. Upon termination, you continue to be bound by Sections 3, 4, 10 and 11-16 of these Terms. You may terminate your account at any time. See our Help Center article for instructions on how to deactivate or close your account.

In the ordinary course of our business, if you elect to permanently close your account, you will not be able to access information provided or generated by you once your account is terminated. See the Privacy Policy for a description of Pinterest’s data access policies.

You agree to indemnify and hold harmless Pinterest and our respective officers, directors, employees and agents from and against any claims, suits, proceedings, disputes, demands, liabilities, damages, losses, costs and expenses, including, without limitation, reasonable legal and accounting fees (including costs of defense of claims, suits or proceedings brought by third parties), in any way related to (a) your access to or use of our Service, (b) your User Content or (c) your breach of any of these Terms.

To the extent permitted by applicable law, our Service and all content on Pinterest is provided on an “as is” basis without warranty of any kind, whether express or implied.

PINTEREST SPECIFICALLY DISCLAIMS ANY AND ALL WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

Pinterest takes no responsibility and assumes no liability for any User Content that you or any other user or third party posts or sends using our Service. You understand and agree that you may be exposed to User Content that is inaccurate, objectionable, inappropriate for children or otherwise unsuited to your purpose.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PINTEREST SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL OR OTHER INTANGIBLE LOSSES. IN NO EVENT SHALL PINTEREST’S AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE EXCEED THE GREATER OF ONE HUNDRED US DOLLARS (US $100.00) OR THE AMOUNTS PAID BY YOU TO PINTEREST FOR THE PAST THREE MONTHS FOR THE SERVICE.

For any dispute you have with Pinterest, you agree to first contact us and attempt to resolve the dispute with us informally. If we need to contact you, we will do so at the email address associated with your Business Account. If Pinterest has not been able to resolve the dispute with you informally, we each agree to resolve any claim, dispute or controversy (including claims for injunctive or other equitable relief) arising out of or in connection with or relating to these Terms or the Service through binding arbitration as specified below or (for qualifying claims) in small claims court. Nothing in this Section, however, will prevent either you or us from seeking temporary injunctive relief in court (or in arbitration) to preserve the status quo or to help enforce this arbitration clause at the outset of any dispute.

Arbitration is a more informal way to resolve our disagreements than a lawsuit in court. For instance, arbitration uses a neutral arbitrator instead of a judge or jury, involves more limited discovery, and is subject to very limited review by courts. Although the process is more informal, arbitrators can award the same damages and relief that a court can award, including injunctive relief. You agree that, by agreeing to these Terms of Use, the U.S. Federal Arbitration Act governs the interpretation and enforcement of this provision and that you and Pinterest are each waiving the right to a trial by jury or to participate in a class action. For avoidance of doubt, the arbitrator has exclusive authority to resolve any dispute relating to the interpretation, applicability, or enforceability of this binding arbitration agreement, including any dispute regarding arbitrability. This arbitration provision shall survive termination of this Agreement and the termination of your Business Account.

Any arbitration will be administered by the American Arbitration Association (“AAA”)under the Consumer Arbitration Rules then in effect for the AAA, except as provided herein. You can find their forms at www.adr.org. Unless you and Pinterest agree otherwise, the arbitration will be conducted in the county (or parish) where you reside. Each party will be responsible for paying any AAA filing, administrative and arbitrator fees in accordance with AAA rules, except that Pinterest will pay for your reasonable filing, administrative, and arbitrator fees if your claim for damages does not exceed $75,000 and is non-frivolous (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)). If your claim is for $10,000 or less, we agree that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules, except as provided herein. If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision explaining the essential findings and conclusions on which the award is based, and any judgement on the award rendered by the arbitrator may be entered in any court of competent jurisdiction. ALL CLAIMS MUST BE BROUGHT IN THE PARTIES’ INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING, AND, UNLESS WE AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS. YOU AGREE THAT, BY ENTERING INTO THESE TERMS, YOU AND PINTEREST ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION. NOTHING IN THESE TERMS OF USE SHALL AFFECT ANY NON-WAIVABLE STATUTORY RIGHTS THAT APPLY TO YOU. To the extent any claim, dispute or controversy regarding these Terms, Pinterest, or our Service isn’t arbitrable under applicable laws or otherwise: you and Pinterest both agree that any claim or dispute regarding Pinterest will be resolved exclusively in accordance with Section 13 of these Terms.

For any dispute under the European Platform to Business ("P2B") Regulation (2019/1150), including complaints that could not be resolved by means of the internal complaint-handling system referred to in Article 11 of that regulation, Pinterest is willing to engage in mediation with European Business Users via the following organizations: The International Chamber of Commerce (ICC) and The Centre for Effective Dispute Resolution (CEDR). Any attempt to reach an agreement through mediation to settle a dispute under the European Platform to Business ("P2B") Regulation (2019/1150) shall not affect your right and that of Pinterest to initiate judicial proceedings at any time before, during or after the mediation process.

These Terms and your use of the Service shall be governed by the laws of the State of California, without respect to its conflict of laws principles. For any actions not subject to Section 13 (Arbitration), the exclusive place of jurisdiction for any claim,  dispute, or controversy arising from or in connection with these Terms is San Francisco County, California or the United States District Court for the Northern District of California, and our dispute will be determined under California law.

If you’re in the European Economic Area, the UK or Switzerland, these Terms and your use of the Service shall be governed by the laws of England. The exclusive place of jurisdiction for any claim, dispute or controversy arising out of or in connection with or relating to these Terms, Pinterest or our Service  is London, England, and our dispute will be determined under English law.

Notification procedures and changes to these Terms
Pinterest reserves the right to determine the form and means of providing notifications to you and you agree to receive legal notices electronically if we so choose. We may revise these Terms from time to time and the most current version will always be posted on our website. If a revision, in our discretion, is material, we will notify you.

If you’re in the EU, we will notify you of revisions to these Terms at least 15 days before those changes take effect. We don’t impose changes retroactively, so any change will be from its effective date forward.

By continuing to access or use the Service after revisions become effective, you agree to be bound by the revised Terms.

Assignment
These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by Pinterest without restriction. Any attempted transfer or assignment in violation hereof shall be null and void.

Entire agreement/severability
These Terms, together with the Privacy Policy and any amendments and any additional agreements you may enter into with Pinterest in connection with the Service, shall constitute the entire agreement between you and Pinterest concerning the Service and supersede any prior terms you have with Pinterest regarding the Service. If any provision of these Terms is deemed invalid, that provision will be limited or eliminated to the minimum extent necessary and the remaining provisions of these Terms will remain in full force and effect.

No waiver
No waiver of any provision of these Terms shall be deemed a further or continuing waiver of such provision or any other provision, and Pinterest’s failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

Parties
If you live in North America or South America, these Terms are a contract between you and Pinterest, Inc., 651 Brannan Street, San Francisco, CA 94107, USA. If you live outside North America or South America, these Terms are a contract between you and Pinterest Europe Ltd., an Irish company with its registered office at Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. As Pinterest is a worldwide service, you agree that any rights and licenses granted hereunder benefit Pinterest, Inc. and all of its worldwide subsidiaries and affiliates.

US government agencies: if you are a United States federal government agency, your use of Pinterest is subject to these Terms and this amendment.

US state and local government agencies: if you are a state or local government agency in the United States, this amendment applies to these Terms.





Effective April 30, 2025