Show up front and center with Pinterest Top of Search ads
January 27, 2026
First impressions matter. On Pinterest, where 600 million people come to search, save and shop new ideas each month,1 showing up first can make all the difference—and shapes what people buy. People come to Pinterest ready to discover and decide: 96% of top search results are unbranded, 2 and 45% of clicks happen in the top ten search results.3 Now, you can use Pinterest Top of Search ads to put your product or brand front and center at the moment decisions are made.
How Pinterest Top of Search ads work
Pinterest Top of Search ads put your brand at the top of relevant search results and in Related Pins. Your products show up where shoppers are looking, and ahead of competitors when it matters most.
Brands who ran campaigns using Top of Search ads drove a 41% higher CTR.4 When ads appeared in the top ten slots of search results and Related Pins, brands saw a 39% higher CTR than those in lower slots.5
Top of Search gallery auto-groups multiple relevant products from your catalog.
Top of Search ads show in top ten slots for relevant Search results and Related Pins.
If you're promoting your catalog using Top of Search ads, Pinterest will automatically group multiple relevant products in a brand-exclusive gallery. Your products appear side-by-side, helping shoppers zero in and decide on the right item even faster.
Advertisers who use Pinterest’s Top of Search ads saw +41% higher median CTR vs. control4
Proof in market
Top brands are already using Top of Search ads to turn discovery into results. JCPenney and Altra used Top of Search ads to appear at the top of relevant search results and Related Pins. For JCPenney and their agency partner dentsu X, being front of the pack drove a 45% higher CTR and a 53% higher ROAS, in comparison to their typical Consideration campaigns.6
Make being at the top your advantage
In today’s crowded market, every search is a chance for someone to choose your brand—or someone else’s. With Pinterest Top of Search ads, you’re not leaving that moment to chance. Contact your Pinterest rep to activate and get guidance on objectives, targeting and more.
After reaching the top slot with Top of Search ads, reinforce your lead and keep showing up with Shopping ads and Pinterest Performance+. Pinterest Shopping ads help you appear in more shopping moments on Pinterest, while Pinterest Performance+ helps your ads get seen by more of the right people through AI and automation. Be first when it counts and shape what happens next.
