Pinterest Trends are now integrated with WPP Media
December 17, 2025
Each month, 600 million people come to Pinterest and make over 80 billion queries.1 This gives us unique cultural insight into what they want to do, make and buy next. To help give brands always-on access to what consumers are looking and shopping for, we’re teaming up with WPP Media to integrate Pinterest Trends directly into their own system, WPP Open. Now with the Pinterest Trends API integration, WPP Open, WPP Media’s planning and activation platform is even more powerful for the thousands of brands that use it every day.
“At Pinterest, people show up early in their journey, before they’ve decided what to buy or which brand to choose. That creates a uniquely powerful signal,” said Soniya Monga, Global Head of Agency Partnerships at Pinterest. “Through this integration with WPP Open, we’re bringing that predictive insight right into the tools where planners work every day, so brands can respond to culture as it evolves with more relevant ideas, creative and media.”
How the WPP integration works
Pinterest’s trend data is now available inside WPP Open, seamlessly connecting it to discovery, planning, activation and measurement workflows across WPP Media agencies. With Pinterest Trends, WPP Media teams and clients can:
Plug directly into real-time cultural intent: Pinterest Trends are available in the WPP Open console, without manual exports or extra tools. Momentum, seasonality and search interests are visible in one place, making it easier to predict which ideas, themes or products are about to break through.
Refine audience and creative strategy with precision: Filter Pinterest trends by moments, categories, demographics and emerging trend types to build sharper audience narratives. These insights directly inform creative platforms, targeting strategies and audience plans.
Activate and optimize in a closed loop: Since Pinterest Trends is embedded in WPP Open’s end-to-end workflow, WPP Media teams can push trend-informed strategies straight into campaign setup, then measure performance and feed learnings back into future planning, creating a continuous improvement loop powered by real consumer intent.
“
With culture moving faster than ever, marketers can’t afford to plan in hindsight. By bringing Pinterest Trends into WPP Open, we’re not just adding another data source—we’re systemically wiring a predictive cultural signal into how WPP Media plans, buys and optimizes for our clients globally.”
Amanda Grant
EVP, Global Head of Data & Partnerships at WPP MediaGet started today
This integration is available now to account teams at WPP Media. Reach out to your WPP Media team to learn more.
If you’re an agency, client or partner platform and want to learn more about setting up your own Pinterest integration, get in touch with your Pinterest representative.
