Pinterest Business
Business
  • About Pinterest
  • Create content
  • Advertise
  • News + insights
  • Resources
Log in
Sign up

MRC accredited: Building trust in Pinterest Advertising

October 25, 2021 — Jon Kaplan

As Peter Drucker once put it, “you can't manage what you can't measure.” Today, I’m thrilled to announce that advertisers have a new reason to feel confident about how they’re managing and measuring their Pinterest campaigns. The Media Rating Council (MRC), an independent non-profit organization that sets standards for digital advertising, has accredited Pinterest for two key metrics: display Pin impressions and display Pin clicks. 

What does that mean for you? It means that Pinterest is committed to providing advertisers with transparent and accurate metrics of campaign performance. We let the MRC in under the hood to understand how Pinterest measures, according to industry standards. 

Obtaining accreditation means that Pinterest met or exceeded compliance with industry standards to measure display impressions and display clicks. This includes invalid traffic filtration for activity from bots and crawlers. So, advertisers can find comfort knowing that Pinterest is working hard to show only real actions.  

“We congratulate Pinterest for earning MRC’s accreditation for its display ad impression and Pin clicks metrics in desktop, mobile web and mobile in-app environments, and look forward to continuing our work with Pinterest to expand upon the creative types for which it’s accredited,” said George W. Ivie, the Executive Director and CEO of MRC.

A monumental step forward

Our mission at Pinterest is to bring everyone the inspiration to create a life they love. We believe that for advertisers to deliver inspiring Pins, they have to trust that Pinterest is providing the right experience and the right metrics.    

Today is a monumental step forward in building that trust. The MRC has confirmed that Pinterest is accredited for display Pin impressions and display Pin clicks. We’re excited about this accreditation and what it means for creating a more trusted, more positive place on the internet.

Recent
See all posts
Three smiling women, each dressed in a head scarf of a different color: deep blue, bright yellow and deep green

Dear creators: there’s a new way to create on Pinterest

October 20, 2021
News
Living room scene of a green sofa with a lucite coffee table

New Pinterest shopping features to help people find what they actually love

October 6, 2021
News
Black man wearing a beige shirt and pants with earphones sitting in a chair typing on a computer.

Pinterest gains TAG certification for brand safety

June 29, 2021
News

English (Canada)

  • English (US)
  • Bahasa Indonesia
  • Bahasa Malaysia
  • Čeština
  • Dansk
  • Deutsch
  • English (Australia)
  • English (Canada)
  • English (India)
  • English (UK)
  • Español
  • Français
  • Italiano
  • Magyar
  • Nederlands
  • Norsk bokmål
  • Polski
  • Português (Brasil)
  • Português (Europeu)
  • Română
  • Slovenčina
  • Suomi
  • Svenska
  • Tagalog
  • Tiếng Việt
  • Türkçe
  • Ελληνικά
  • Русский
  • Українська
  • हिन्दी
  • ภาษาไทย
  • 한국어
  • 日本語

Quick links

  • Business newsletter
  • Business Community
  • Brand guidelines

Company

  • About Pinterest
  • Newsroom
  • Careers
  • Investors

More from Pinterest

  • Help Center
  • Creators
  • Developers
  • © 2025 Pinterest

  • Terms of service
  • Copyright & Trademark
  • Privacy policy
  • Cookies policy
  • Personalized ads
  • Pinterest status
Follow Pinterest Business
Pinterest Icon
Linkedin Icon
X Icon