Pinterest and retail media: Level up results for your brands
November 12, 2025
Over the last few years, advertising platforms and services owned by retailers—or retail media networks (RMN)—have rapidly transformed online marketing. They’ve become essential to helping brands reach customers and deliver performance.
As RMNs continue to grow, the ways media dollars are spent have also evolved. In 2025, offsite ad spend for RMNs was projected to surge by 42.1%, almost tripling the growth of onsite spend.1 For RMNs with brands who already spend on Pinterest, this may beg the question: Will adding Pinterest to offsite plans overlap with what we’re already doing?
Read on to learn all the reasons why media networks can drive better value and results by partnering with Pinterest.
Why it’s addition, not duplication
Brands that already advertise directly on Pinterest can reach people primed to shop at scale, but they can do even more by adding Pinterest to RMN plans or targeting RMN audiences as well. Rather than creating duplication, this layered approach helps sharpen relevance and capture incremental conversions.
Our data shows that when brands ran RMN campaigns alongside direct Pinterest campaigns, they saw a 10% conversion rate improvement, compared to running direct Pinterest campaigns alone.2 To help brand partners take advantage of this synergy, RMNs can share unique audience data through Pinterest Media Network Connect, or activate campaigns through managed services.
Undecided shoppers: The secret behind Pinterest’s offsite value
When it comes to extending RMN reach beyond owned and operated inventory, there are tons of options for offsite platforms. But here’s why Pinterest provides a unique opportunity: People come to Pinterest undecided.
In fact, 96% of top Pinterest searches are unbranded.3 The result? Pinners don't just buy—they buy more. Specifically, users exposed to retail media ads on Pinterest show 5% higher average order value compared to other platforms.4
This means that when you add Pinterest to your offsite strategy, you're not just driving clicks. You're growing basket size and total sales.
Long-term shoppers create long-term value
People on Pinterest are high-intent shoppers. Compared to users on other social platforms, Pinterest users are 1.5x more likely to visit Pinterest for inspiration on their purchase journey.5 And once they start shopping, they don’t stop, which means marketers who invest in Pinterest get valuable customers who keep coming back.
Studies have shown that after seeing an ad from a RMN campaign on Pinterest and making a purchase, Pinterest users continued to spend significantly more in the long term. In fact, our users spend 7.2x more than their initial order value in the 12 months following their purchase.6 The numbers are even more impressive with existing customers, who spend 13x more.7
long-term revenue value Total Pinterest Users spend compared to their initial order value6
long-term revenue value Existing Customers spend compared to their initial order value7
Your measurement plan for success
Ready to get started? Here are a few ways to partner with us and get better insight into Pinterest’s impact:
Create a foundation for conversion visibility: Enable the Pinterest Tag and the Pinterest Conversions API to understand the sales impact of your Pinterest campaigns across web, app and in-store.
Build a measurement system of truth: Explore how Pinterest's first-party solutions can meet your closed-loop measurement needs at scale. For brands using Media Mix Models, Pinterest provides custom MMM reporting capability and API access for automatic data integration. We’ve also recently launched granular reporting that can use more advanced attribution logic to measure the impact on a brand level. Reach out to your Pinterest team to learn more.
Identify the right path to measure success: Partner with your Pinterest representative and measurement partner to develop a learning agenda, comprehensively measure results, and collaborate on a go-to-market strategy to demonstrate value for brands and suppliers.
Scale success for your brands: Reach out to your Pinterest sales team to learn more about offering audience, measurement and catalog data through Pinterest Media Network Connect, a new self-service tool within Pinterest Ads Manager.
