Epsilon audiences are now available on Pinterest
November 5, 2025 — Soniya Monga
Now you can activate privacy-safe audience segments from Epsilon Clean Room directly to Pinterest in just a few clicks—no spreadsheets, no guesswork and no waiting. And the best part? With Epsilon and Pinterest, you can be there at the moment of inspiration—helping your audience take the next step from idea to action.
To help you reach your best customers on Pinterest, we’re excited to announce a new integration with Epsilon and Epsilon Clean Room. This integration provides you with a 3-day average SLA improvement compared to historical workflows, and a 5-15% average match rate improvement.¹
Whether you’re promoting a new product or inspiring shoppers during seasonal moments, the new Epsilon integration helps you reach people in more relevant, meaningful ways. By pairing Pinterest’s planning mindset with Epsilon’s people-based data, brands can inspire shoppers at just the right moment, making every interaction feel more personal and more impactful. Here's how:
Reach shoppers as they plan. Your campaigns meet people when purchase intent is high, while they’re searching, saving and shopping on Pinterest.
Activate with confidence. Unlock richer consumer insights for planning and activation with a 360° view of your customers, powered by Epsilon’s multidimensional identity data.
Combine and enrich your data. Clean Room lets you securely connect your first-party data with trusted partners and Epsilon’s proprietary data to improve reach, accuracy, and match rates on Pinterest.
Optimize and measure performance. Get full-funnel reporting in Pinterest Ads Manager.
How the Epsilon integration works
To bring precision and speed to your activation, the Epsilon Clean Room—powered by Epsilon’s industry-leading COREid —lets you build and manage your custom audience segments. Now, you can push those audiences directly to Pinterest for immediate activation and measurement. Here are some of the benefits direct audience integration can give you:
Easy audience creation: Epsilon’s self-service audience builder gives you access to 7,000+ person-level attributes to create relevant audiences with your first-party data or Epsilon proprietary their-party data.
Seamless delivery: Automate activation to Pinterest by creating schedules for audience refreshes and end dates with no need for manual uploads. Epsilon also ensures each segment is assigned to the correct account.
Fast activation: Audiences are available on Pinterest within 24–48 hours, so you never miss a moment of intent.
Get started today
The integration is currently available for advertisers in the United States, United Kingdom and France. To get started, talk to your Epsilon account representative or learn more about Epsilon.
You can also contact our team to learn more about activating first-party audiences on Pinterest.
