Wickes discovers that two advertising models work better than one

Setting up shop in the UK back in 1972, Wickes are hometown heroes for anyone in the market for construction materials, whether you’re a savvy tradesman or a DIY-enthusiast with a couple of projects you’re dying to get started on.

After deciding to launch a campaign on Pinterest, the home improvement brand settled on a couple of key goals. As well as a desire to drive awareness, action and consideration for their kitchen and bathroom products, Wickes was on a mission to prove an upper to mid-funnel campaign would transform their core line of business

Key stats:

By the end of the campaign, Wickes successfully proved that running full-funnel activity increased conversion rates for lower-funnel initiatives. 23% of their audience were exposed to both CPM and CPC ads. When exposed to both bid types, the conversion rate increased to 0.29% (an overall CR increase of 222%).¹

The brand is continuing to invest in this multi-objective strategy for their showroom line of business, and Wickes is looking forward to future campaigns on the Pinterest platform.

Tips for your next campaign
Try these Pinterest best practices to get more out of your video ads: