Škoda
Škoda’s awareness campaign, leveraging impactful video formats and a Creative Connect video optimisation, delivered great results above industry benchmarks.
Goal
For the launch of its 100% electric SUV Elroq in France, Škoda aimed to increase both brand and model awareness among an engaged audience, standing out in a highly competitive automotive market.
To achieve this, Škoda and agency Remind PHD were looking for a partner able to effectively reach potential car buyers and auto design enthusiasts. They turned to Pinterest for an innovative awareness campaign.
Strategy
Škoda leveraged Premiere Spotlight to help maximise visibility among a high-intent audience on Pinterest. Supported by Creative Connect, video assets were specifically optimised for the platform, including a bespoke “Breakthrough” edit designed to capture attention within the first seconds, and help drive brand uplift. Media targeting combined interest and keyword strategies with video views retargeting, focusing especially on car buyers and design lovers considering an auto purchase in the next six months. This comprehensive, insight-driven approach aimed to ensure the campaign maximised both reach and effectiveness on Pinterest.
“
Launching our first campaign for the Elroq on Pinterest exceeded our expectations. The partnership with Pinterest helped enable us to effectively reach our target audience with innovative, high-impact formats and compelling creatives. The success of this collaboration demonstrates the unique potential of Pinterest to drive meaningful awareness and intent for our brand.”
Ludovic Bouisset
Head of Brand & Digital Marketing, Škoda
Results
Škoda’s Elroq campaign on Pinterest outperformed all awareness benchmarks: short-form video via Creative Connect drove a 32% video completion rate (VCR) and a global +1.9pt uplift in Brand Favourability.1 Among male Pinners, brand favourability rose by +3.8pts, while “Action Intent” surged by +4.5pts for the 35–49 age group.1 Those exposed to the Spotlight format and the rest of the campaign recorded an additional +2.4pt gain in favourability versus those not exposed to the Spotlight format, cementing awareness with key in-market and design-focused audiences.1 Notably, all groups aged 35–64 and 65+ registered significant KPI improvements.1
32%
video completion rate (VCR) for Škoda Elroq campaign1
35%
increase in Action Intent among ages 35–491
15%
Increase in overall brand favourability of the Škoda Elroq among people exposed to the Spotlight format1
Explore Related Resources
Creative Connect
Pinterest helped Škoda optimise its creative assets on Pinterest using Creative Connect, integrating the Breakthrough format, Creative Connect helped create a particularly immersive and impactful pop-up effect.
Spotlight
Škoda capitalised on their premium placement, which prominently and engagingly showcased the brand as soon as Pinterest opened, helping to maximise user attention and engagement.