Sheridan Australia

Sheridan drives stronger performance with Pinterest’s ROAS bidding and A/B testing

By testing Pinterest’s ROAS bidding with its new self-serve A/B testing tool, Sheridan unlocked stronger performance, revenue growth, and returns.

Goal

After delivering steady growth through their online campaigns, premium home and lifestyle brand Sheridan was ready to take their performance marketing to the next level. The team’s priority: finding smarter ways to drive not just more sales, but stronger revenue – with greater efficiency on return on ad spend.

That’s when Sheridan, together with agency partner Incubeta, turned to Pinterest. Having already seen promising results with Pinterest Performance+ campaigns, the brand saw an opportunity to go further — with the goal of accelerating revenue growth and focusing on outcomes beyond sales volume alone.

Strategy

Sheridan and Incubeta leaned into Pinterest’s performance solutions to bring their revenue-first strategy to life. They used broad audience targeting through Pinterest Performance+, ensuring campaigns reached the right shoppers at the right moments – with Shopping ads at the heart of the creative mix.

The campaign featured ads showcasing Sheridan’s premium products, inspiring shoppers as they searched for homeware ideas. Meanwhile, ROAS bidding was activated to optimise for higher-value conversions – helping drive stronger revenue impact from each campaign.

To take this strategy further, Sheridan became the first advertiser globally to run a live experiment using Pinterest’s new self-serve A/B testing tool – directly comparing ROAS bidding with standard purchase bidding in real time, and quickly identifying the most efficient path to revenue growth.

“

Using Pinterest’s self-serve A/B testing tool helped us unlock more efficient results for our Shopping campaigns. We’ll continue using ROAS bidding as our main strategy thanks to the success we’ve seen.”

Simran Kaur

Account Director, Incubeta

Results

The A/B testing delivered a clear outcome: ROAS bidding proved the optimal strategy for Sheridan’s business goals – driving a 56% higher ROAS and a 17% lower CPA compared to standard purchase bidding. Off the back of these strong results, Sheridan has now adopted ROAS bidding as its core bidding strategy on Pinterest – helping drive continued revenue growth and more efficient performance.

By focusing on outcomes beyond sales volume alone, Sheridan has proven that Pinterest’s latest performance tools can help drive stronger revenue, greater efficiency, and help budgets work harder – setting the brand up for continued success.

+56%

lift in return on ad spend (ROAS)^¹

–17%

decrease in cost per acquisition (CPA)¹