Canva was keen to create more inspiring content and build more engaged communities, as well as to educate their audience on how to get the best out of the platform. With their bite-sized format and easy engagement options, Idea Pins were the ideal solution, and as a new native format, Canva was excited to test them out. Canva focused on community storytelling and growing consumer awareness of their range of templates and designs. And they reaped the rewards, with Idea Pins delivering 2.5x more organic impressions than static Pins.1
Canva is that rarest of beasts — a veritable Australian unicorn! Boasting over 75 million monthly users across 190 countries, this Sydney-based visual communications platform is quite literally sweeping the world.1 Providing design tools and access to a vast library of images and templates, their goal is simple: empower everyone in the world to design.
Canva was looking to clearly articulate the vast array of ways that people can use the platform. Canva saw Idea Pins, a new native format on Pinterest, as the perfect opportunity to visually demonstrate how their brand can help users create effective content and build an engaged community. How? Simple. Idea Pins enabled the brand to provide education and upskilling through various use cases and showcased exactly how much you can do with the tool. In other words, Pinterest was a perfect fit, and the team got to work on the campaign in short order.
more organic impressions1
Idea Pins for effective visual storytelling
Canva was excited by the prospect of Idea Pins. It was able to use just one asset, and break down storytelling into bite-sized pieces for increased impact. What’s more, Idea Pins are designed to encourage greater engagement and last longer on the platform.
Canva took a two-pronged approach. It shared tips and tricks and advice to engage and grow their community. Then, it showcased the range of templates and designs its community can use to create visually appealing content, helping to grow awareness of its various products.
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In the visual economy, never before has there been so much content competing for our attention and affection. Idea Pins help us create inspiring content, better interact with our audiences and build more engaged communities.”
Morgan McTiernan, Social Media Manager, Canva
Driving organic impressions
Canva was pleased to see that using Idea Pins in this way boosted impressions, with a total of 2.5 times more organic impressions than with static Pins, thanks to the lasting nature of the product.
In the future, it plans to build on this new format of effective storytelling, making use of user-generated content from its community and creating editorial style guides.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:
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Tie campaigns and creative to cultural moments or themes.
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Use Idea Pins to break down your storytelling into bite-sized pieces.
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Like Canva, you can use Idea Pins as an education tool, clearly walking your audience through your products and showing them how to get the best out of them.