Pinterest Business
Business
  • About Pinterest
  • Create content
  • Advertise
  • News + insights
  • Resources
Log in
Sign up
Chance of showers
A shower-centric collage featuring eucalyptus leaves hanging from a showerhead, various sponges, towels hanging from a ladder and shower products.

No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.

Trending on Pinterest¹
Chance of showers

Shower routine aesthetic

+460%

Amazing showers walk-in

+395%

Shower bomb

+90%

Home spa bathroom

+190%

Doorless shower ideas

+110%

Shower routine aesthetic

+460%

Amazing showers walk-in

+395%

Shower bomb

+90%

Home spa bathroom

+190%

Doorless shower ideas

+110%

Behind the trend

Spa-like showers will replace long soaks in the bath thanks to a global push towards water conservation and the need for increased floor space. With Gen X and Boomers looking for more accessible ways to create a spa-like bathroom experience, it’s no wonder ritual rinses are on the rise.²

A set of five images depicting a towel, a golden shower head, shower bombs, towels on a ladder and a serene shower space.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

Contact us

Related trends

Heads up: the future holds a root revival.

10 November 2022
A Black woman with a coily hair texture is pictured among various scalp care tools such as combs, scalp-targeting brushes and hydrating masks.

Move over, mower. Make way for drought-tolerant landscapes.

20 November 2022
Collage featuring a pebbled pathway, a cactus plant, water flowing from a tap and a vertical garden.

Back away from the screen. Workouts will go primal in 2023.

18 November 2022
A white man with a prosthetic leg is stretching out, with workout equipment collaged around him.

Your pup needs a pool party—invitations and all.

23 November 2022
Collage featuring a pool-loving pup, dog treats, balloon dogs and dog toys.

English (Australia)

  • English (US)
  • Bahasa Indonesia
  • Bahasa Malaysia
  • Čeština
  • Dansk
  • Deutsch
  • English (Australia)
  • English (Canada)
  • English (India)
  • English (UK)
  • Español
  • Français
  • Italiano
  • Magyar
  • Nederlands
  • Norsk bokmål
  • Polski
  • Português (Brasil)
  • Português (Europeu)
  • Română
  • Slovenčina
  • Suomi
  • Svenska
  • Tagalog
  • Tiếng Việt
  • Türkçe
  • Ελληνικά
  • Русский
  • Українська
  • हिन्दी
  • ภาษาไทย
  • 한국어
  • 日本語

Quick links

  • Business newsletter
  • Business community
  • Brand guidelines

Company

  • About Pinterest
  • Newsroom
  • Careers
  • Investors

More from Pinterest

  • Help Centre
  • Creators
  • Developers
  • © 2025 Pinterest

  • Terms of Service
  • Copyright & Trademark
  • Privacy Policy
  • Cookies Policy
  • Personalised ads
  • Pinterest status
Follow Pinterest Business
Pinterest Icon
Linkedin Icon
X Icon