Pinterest Performance+: AI and automation for marketers

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Maximise results.
Minimise effort.

Pinterest Performance+ puts AI and automation into action, helping you to boost efficiency, scale creative and drive results.

Create campaign
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20% lower costs per action

Pinterest Performance+ catalogue sales campaigns help to optimise results and lower costs over time.1

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50% fewer inputs

AI and automation optimise settings for you, cutting set-up time.

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AI and automation you can trust

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Meet the Pinterest Performance+ suite

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Campaigns

Use Pinterest Performance+ campaigns for the best results and fastest set-up

Pinterest Performance+ campaigns

  • Bundles all the Pinterest Performance+ features to help maximise gains

  • Available for consideration, conversions and catalogue sales campaigns

  • Requires 50% fewer inputs, compared to standard set-up

  • Pinterest Performance+ campaigns help to improve results and costs over time. For example, Pinterest Performance+ catalogue sales campaigns helped brands to see a 20% lower CPA2

The words ‘+10% ROAS’ are above ads

ROAS bidding

Prioritises high-value purchases to help improve return on ad spend

Pinterest Performance+ ROAS bidding

  • Prioritises higher-value conversion events while spending your budget in full

  • In testing, brands using this feature saw 10% higher return on ad spend3

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Bidding

Makes the most of your budget with dynamically adjusted bids

Pinterest Performance+ bidding

  • Uses real-time signals to adjust bids, prioritising the highest-value opportunities

  • Pinterest Performance+ bidding can help to reduce costs per action by 2%, compared to custom bidding4

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Budgets

Optimises spend to drive performance while helping to reduce costs

Pinterest Performance+ budgets

  • Boosts performance by adjusting spend at optimal moments

  • Works for daily or fixed budgets. The system flexes spend up or down by 25% per day, across a rolling seven-day average.

  • Brands using Pinterest Performance+ daily budgets drove 3% lower costs per action, compared to fixed budgets5

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Creative optimisation

Scales ad variations and optimises creative delivery

Pinterest Performance+ creative optimisation

  • Uses your catalogue to create thousands of ad variations, then makes sure the right person sees each ad

  • Over time, our system will keep optimising against the strongest variations

  • Advertisers using Pinterest Performance+ creative saw 19% more checkout revenue attributed to Pinterest ads6

‘Conversion rate +11%’ is shown with product Pins

Generate backgrounds

Takes product Pins from drab to fab with AI-enhanced backgrounds 

Pinterest Performance+ generate backgrounds

  • Replaces the standard white background for product Pins with engaging, AI-generated scenes

  • Backgrounds are reviewed by real people to help protect your brand’s look and feel

  • In testing, brands using Pinterest Performance+ generate backgrounds saw an 11% increase in conversion rates7

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Targeting

Uses visual search technology to identify new audiences

Pinterest Performance+ targeting

  • Visual search helps to expand reach beyond your original settings—no keywords required

  • Serves your ads to people who act like your best existing customers

  • In studies, Pinterest Performance+ targeting drove a 17% reduction in costs per mille, compared to standard set-up8

Real brands with real results

Adore Beauty gives their click-through rates a
glow up

A Performance+ campaign of an Adore Beauty ad features a customer support team member from the company.

↑4% oCTR¹¹

Optimised ad groups helped to improve outbound click-through rates

↑15% oCPC efficiency¹²

Ongoing optimisation improved outbound click costs over time

Become a Pinterest Performance+ pro

Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.

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Try Pinterest Performance+ for your next campaign

Create campaign
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Frequently asked questions

No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level or for individual settings.

You can use Pinterest Performance+ campaigns to optimise the entire set-up, or choose specific products during regular campaign set-up. Our tools are flexible, so you can build the solution that works best for you.

No, there is not a minimum budget. You can set any budget you want as you go through set-up.

The Pinterest Performance+ suite is available for multiple objectives:

Pinterest Performance+ campaigns: Consideration, conversions, catalogue sales
Pinterest Performance+ creative: Catalogue sales
Pinterest Performance+ targeting, bidding and budgets: Awareness, video views, consideration, conversions, catalogue sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API, who are passing revenue

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