Pinterest Performance+ puts AI and automation into action, helping you to boost efficiency, scale creative and drive results.
Pinterest Performance+ catalogue sales campaigns help to optimise results and lower costs over time.1
AI and automation optimise settings for you, cutting set-up time.
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Meet the Pinterest Performance+ suite
Campaigns
Use Pinterest Performance+ campaigns for the best results and fastest set-up
ROAS bidding
Prioritises high-value purchases to help improve return on ad spend
Bidding
Makes the most of your budget with dynamically adjusted bids
Budgets
Optimises spend to drive performance while helping to reduce costs
Creative optimisation
Scales ad variations and optimises creative delivery
Generate backgrounds
Takes product Pins from drab to fab with AI-enhanced backgrounds
Targeting
Uses visual search technology to identify new audiences
Real brands with real results
Become a Pinterest Performance+ pro
Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.
Try Pinterest Performance+ for your next campaign
Frequently asked questions
No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level or for individual settings.
You can use Pinterest Performance+ campaigns to optimise the entire set-up, or choose specific products during regular campaign set-up. Our tools are flexible, so you can build the solution that works best for you.
No, there is not a minimum budget. You can set any budget you want as you go through set-up.
The Pinterest Performance+ suite is available for multiple objectives:
Pinterest Performance+ campaigns: Consideration, conversions, catalogue sales
Pinterest Performance+ creative: Catalogue sales
Pinterest Performance+ targeting, bidding and budgets: Awareness, video views, consideration, conversions, catalogue sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API, who are passing revenue