Pinterest Performance+: AI and automation for marketers

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Maximise results.
Minimise effort.

Pinterest Performance+ puts AI and automation into action, helping you to boost efficiency, scale creative and drive results.

Create campaign
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20% lower costs per action

Pinterest Performance+ catalogue sales campaigns help to optimise results and lower costs over time.1

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50% fewer inputs

AI and automation optimise settings for you, cutting set-up time.

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AI and automation you can trust

On Pinterest, you’re protected by our brand safety guidelines and human review.

Meet the Pinterest Performance+ suite

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Campaigns

Use Pinterest Performance+ campaigns for the best results and fastest set-up

Pinterest Performance+ campaigns

  • Bundles all the Pinterest Performance+ features to help maximise gains

  • Available for consideration, conversions and catalogue sales campaigns

  • Requires 50% fewer inputs, compared to standard set-up

  • Includes audience controls that help you bid more for new customers, define prospecting goals or set specific remarketing audiences

  • Pinterest Performance+ campaigns help to improve results and costs over time. For example, Pinterest Performance+ catalogue sales campaigns helped brands to see a 20% lower CPA2

The words ‘+10% ROAS’ are above ads

ROAS bidding

Prioritises high-value purchases to help improve return on ad spend

Pinterest Performance+ ROAS bidding

  • Prioritises higher-value conversion events while spending your budget in full

  • In testing, brands using this feature saw 10% higher return on ad spend3

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Bidding

Makes the most of your budget with dynamically adjusted bids

Pinterest Performance+ bidding

  • Uses real-time signals to adjust bids, prioritising the highest-value opportunities

  • Pinterest Performance+ bidding can help to reduce costs per action by 2%, compared to custom bidding4

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Budgets

Optimises spend to drive performance while helping to reduce costs

Pinterest Performance+ budgets

  • Boosts performance by adjusting spend at optimal moments

  • Works for daily or fixed budgets. The system flexes spend up or down by 25% per day, across a rolling seven-day average.

  • Brands using Pinterest Performance+ daily budgets drove 3% lower costs per action, compared to fixed budgets5

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Image resizing

Automatically adjusts images to fit our recommended aspect ratio

Pinterest Performance+ image resizing

  • Automatically crops or expands images to a 2:3 aspect ratio

  • Preview generated backgrounds in real time before publishing campaigns

  • Pins enhanced by Pinterest Performance+ image resizing have seen an average increase of 6% in outbound clicks, compared to non-resized images15

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Creative optimisation

Scales ad variations and optimises creative delivery

Pinterest Performance+ creative optimisation

  • Uses your catalogue to create thousands of ad variations, then makes sure the right person sees each ad

  • Over time, our system will keep optimising against the strongest variations

  • Advertisers using Pinterest Performance+ creative saw 19% more checkout revenue attributed to Pinterest ads6

‘Conversion rate +11%’ is shown with product Pins

Generate backgrounds

Takes product Pins from drab to fab with AI-enhanced backgrounds 

Pinterest Performance+ generate backgrounds

  • Replaces the standard white background for product Pins with engaging, AI-generated scenes

  • Preview generated backgrounds in real time before publishing campaigns

  • Backgrounds are reviewed by real people to help protect your brand’s look and feel

  • In testing, brands using Pinterest Performance+ generate backgrounds saw an 11% increase in conversion rates7

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Targeting

Uses visual search technology to identify new audiences

Pinterest Performance+ targeting

  • Visual search helps to expand reach beyond your original settings—no keywords required

  • Serves your ads to people who act like your best existing customers

  • In studies, Pinterest Performance+ targeting drove a 17% reduction in costs per mille, compared to standard set-up8

Real brands with real results

MESHKI expands global reach with Pinterest Performance+ and seasonal moments strategy

↑ 1.3x outbound clicks YoY in Australia¹⁸

Pinterest's Performance+ product suite helped MESHKI drive efficient conversions by automatically optimising campaign delivery to reach high-intent shoppers.

↑ 2.5x outbound clicks YoY in US¹⁹

MESHKI leveraged Pinterest Performance+ for automatic targeting and incorporated Pinterest interest, keyword, and audience targeting, reaching fashion enthusiasts who were actively searching for style inspiration.

Become a Pinterest Performance+ pro

Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.

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Try Pinterest Performance+ for your next campaign

Create campaign
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Frequently asked questions

No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level or for individual settings.

You can use Pinterest Performance+ campaigns to optimise the entire set-up, or choose specific products during regular campaign set-up. Our tools are flexible, so you can build the solution that works best for you.

No, there is not a minimum budget. You can set any budget you want as you go through set-up.

The Pinterest Performance+ suite is available for multiple objectives:

Pinterest Performance+ campaigns: Consideration, conversions, catalogue sales
Pinterest Performance+ creative: Catalogue sales
Pinterest Performance+ targeting, bidding and budgets: Awareness, video completion, consideration, conversions, catalogue sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API, who are passing revenue

You can review up to six generated images in Ads Manager before your campaign goes live. Once the campaign is live, you can review all generated images and modifications in your ads reporting tab. There, you can choose to regenerate or delete any images you don’t want to serve in ads.

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