Introducing Performance+

Boost results with the perfect balance of performance and control. Let AI and automation do as much heavy lifting as you want—with customised settings to optimise however you choose.

Create campaign

Stronger results, on your terms

Boost impact

Drive gains, without driving up spend. Early adopters of Performance+ have reduced their costs per click or costs per action by at least 10%.1

An example of a Pinterest ad shows several pairs of pink dumbbells on an orange backdrop. It’s accompanied by a line graph showing growing conversions and a purple star graphic.

Speed at scale

Use AI and automation to get campaigns built faster, then supercharge efficiency by scaling them quickly with our tools.

There’s a stack of Pinterest ads. The top one shows a person skateboarding in front of a blue building. It’s accompanied by a purple and white star graphic.

Flexible set-up

Choose which features you use for each campaign, so you maintain control over what matters most.

An example of a Pinterest ad shows the torso of a woman exercising. It’s accompanied by a purple star graphic and toggles that read, ‘Creative optimisation’, ‘Generate backgrounds’ and ‘Performance+ targeting’. ‘Generate backgrounds’ is toggled off.

Boost impact

Drive gains, without driving up spend. Early adopters of Performance+ have reduced their costs per click or costs per action by at least 10%.1

An example of a Pinterest ad shows several pairs of pink dumbbells on an orange backdrop. It’s accompanied by a line graph showing growing conversions and a purple star graphic.

Speed at scale

Use AI and automation to get campaigns built faster, then supercharge efficiency by scaling them quickly with our tools.

There’s a stack of Pinterest ads. The top one shows a person skateboarding in front of a blue building. It’s accompanied by a purple and white star graphic.

Flexible set-up

Choose which features you use for each campaign, so you maintain control over what matters most.

An example of a Pinterest ad shows the torso of a woman exercising. It’s accompanied by a purple star graphic and toggles that read, ‘Creative optimisation’, ‘Generate backgrounds’ and ‘Performance+ targeting’. ‘Generate backgrounds’ is toggled off.

More power, more control

Choose from a suite of flexible solutions to build a plan that’s right for you. Use Performance+ campaigns to enable the entire suite at once, or opt into specific products during campaign set-up.

Performance+ campaigns

Maximise AI and automation with Performance+ campaigns. This is a campaign-level setting available for consideration, conversions and catalogue sales campaigns.

Performance+ campaigns help to streamline set-up and boost gains. You’ll fill in 50% fewer inputs to get started. Then, we’ll automatically monitor and optimise your results. In studies with alpha and beta testers, most brands using Performance+ campaigns reduced their costs per click or costs per action by at least 10%.2

A graphic with a header that reads ‘New campaign’ shows a grid of Pins with athletic images. There are purple labels under the header that say ‘Quick set-up’, ‘Optimised targeting’ and ‘Optimised bidding’.

Performance+ products

With Performance+ products, you don’t have to choose between better results and more control. Just toggle on specific products as you go through campaign set-up, getting the benefits of AI and automation wherever you want them.

Several labels and toggles such as ‘Targeting’, ‘All ages’ and ‘Daily budget’ are scattered across a pink background.

Enhance catalogue sales campaigns with Performance+ creative. Creative optimisations automatically creates shopping and collections ads right from your catalogue, then makes sure that the right person sees each ad. Creative generate backgrounds uses Gen AI to replace plain product Pin backgrounds with inspiring lifestyle imagery.

Together, these products can drive meaningful results. In testing, brands using Performance+ creative have seen a 19% lift in checkout revenue.3

Make the most of your budget with dynamically adjusted bids. Performance+ bidding is designed to automatically adjust bids for lower costs and maximum outcomes. This can help to reduce the CPA by 2%, compared to custom bidding.4

Maximise conversion value with minimal effort. We’ll help to prioritise higher-value purchases while spending your budget in full to help improve your return on ad spend. In alpha testing, most advertisers saw a 15%+ increase in ROAS.5  This product is in beta testing and available via your Pinterest team.

Choose between lifetime or daily budgets, then let our tools efficiently distribute your budget. The tool matches spend with performance and can help to reduce your costs. In testing, brands using Performance+ daily budgets have driven a 3% lower CPA than ads with fixed daily budgets.6

Expand your reach beyond keyword or interest targeting. Our visual search technology will use your ad’s creative context to automatically serve ads to the most relevant people. On average, brands see a 5% reduction in CPA.7

Brand spotlights

Timberland
The Container Store

Stepping into the future of ads

After kicking off a Performance+ campaign for their new summer sandals, Timberland saw a 50% higher acquisition ROAS8—and a 16% higher outbound click-through rate.9

A Timberland ad shows a woman’s legs wearing brown high-heeled sandals. There is also a purple label that indicates ROAS increasing by 50%.
Timberland
The Container Store

A neat solution for scaling production

The Container Store used Performance+ creative to systematically create ads from their product catalogue. These automated ads helped to increase click-throughs by 33%.10

An ad for The Container Store is duplicated three times. The ad shows a variety of picture frames on white shelves with storage containers underneath.

Get started today

Turn on Performance+

Performance+ is now available for catalogue sales, conversion or consideration campaigns. You’ll find all the options right in Ads Manager.

Visit Ads Manager ↗
Talk to our team

Your Pinterest account team can help to decide which options are best for you. If you don’t have a Pinterest rep yet, apply for sales support.

Apply for support →

Frequently asked questions

Performance+ campaigns use AI and automation to streamline the campaign process. The set-up process is much shorter, because you’re filling in fewer fields than you do for typical campaigns. The tools also optimise performance later on, so you don’t have to check or change settings as often as you do on regular campaigns.

No, there is not a minimum budget. You can set any budget you want as you go through set-up.

No, you cannot convert an existing campaign to use the Performance+ suite. To use Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Performance+ at the campaign level or for individual settings.

Different Performance+ products are available to you, depending on the campaign objective that you use.

Performance+ campaigns: Consideration, conversions, catalogue sales 


Performance+ creative: Catalogue sales 


Performance+ targeting, bidding and budgets: Awareness, video views, consideration, conversions, catalogue sales

Performance+ ROAS: This is available in open beta for conversions and catalogue sales campaigns. For access, please talk to your Pinterest team.

Your campaign will have a ‘learning mode’ label after it launches. This means our system is gathering info about your campaign’s set-up and how to optimise it.

Once our system has the right data to move into the next phase, the label will disappear. On average, ‘learning mode’ lasts about two weeks, but it can vary based on your spend, conversions, clicks and other factors.