Be where festive decisions happen

Festive shopping can feel overwhelming—but not here. Pinterest is where shoppers come to confidently decide, and where brands have influence at every step, all season long.

Start a campaign
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Get the results you need this season

A Pin showing a hand placing a turntable arm onto a blue record with the words “record player” partially overlaid, plus a separate “55%“ overlay.
Reach decision-ready shoppers

55% of users say Pinterest helps them make decisions at every stage of their festive season shopping journey. That’s 41% higher than what other social users say about those platforms.1



A Pin showing a man wearing a blue hat and white headphones. The words “2.4X faster” and “explore” also appear overlaid.
Stand out with AI-powered visual search

When it comes to shopping, you know it when you see it. Last holiday season, visual searches grew at 2.4 times faster than text-based searches YoY.2



A person is holding a blue camera the words ‘3.71 ROAS’ appear overlaid in the corner.
Unlock efficient full-funnel performance

You need every pound in your budget to work harder, and Pinterest delivers an average incremental ROAS of 3.71 that outperforms Google, TikTok and Meta.3

Early planning drives festive-season performance

Follow these steps to get started today.

Three Pins layered on top of each other, with the top one showing a person buttoning up a blue shirt; text on top reads ‘Products uploaded’
Upload your products

Upload your product catalogue to ensure that your product Pins are ready for shopping ads.

Check product feed ↗
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Get your tracking in place

Use the Pinterest tag to track important actions such as checkouts, sign-ups and add-to-basket events.

Implement tracking ↗
Photo of a pair of silver pointed-toe shoes; ‘Impressions’, ‘Visitors’ and ‘Engagements’ with stats are overlayed
Plan how to measure success

Decide what you want to measure—then explore our tools to help get you started.

Choose measurement solutions ↗

Merry moments, measurable brand results

Kraft Heinz
RM Williams
Big W
Breville
Cotton On
Gucci

Kraft turns Pinterest trends into holiday table staples

Kraft Canada used Pinterest Predicts and Performance+, achieving 58%  higher engagement and 26% stronger CPM with their “Pinterest to Plate” trend‑inspired strategy.4

Kraft Heinz
RM Williams
Big W
Breville
Cotton On
Gucci

From browsing to buying: R.M. Williams’ campaign engages male shoppers in style

Through a multi-format Pinterest campaign targeting male shoppers, R.M. Williams achieved engagement rates 10 times greater than the US retail benchmark.5

Kraft Heinz
RM Williams
Big W
Breville
Cotton On
Gucci

With Pinterest trends, BIG W rings in full-funnel holiday success

By aligning their holiday décor campaign with Pinterest trends and employing a full-funnel approach, BIG W achieved a 34% higher engagement rate and a 77% lower CPA than the retail benchmark.6

A dining table decorated for Christmas with gifts, a white candle, and festive food.
Kraft Heinz
RM Williams
Big W
Breville
Cotton On
Gucci

Breville turns trend intel into holiday gold

Trend-led holiday content helped Breville achieve a 53% higher click-through rate.7

Kraft Heinz
RM Williams
Big W
Breville
Cotton On
Gucci

Cotton On’s full-funnel strategy drives 3X conversion lift


Premiere Spotlight activations delivered a 3X higher conversion rate for Cotton On.8

Kraft Heinz
RM Williams
Big W
Breville
Cotton On
Gucci

Gucci Beauty lifts purchase intent across markets for the holidays

A multi-objective strategy led to brand lifts across global markets.9

Kick off your festive planning

Create ad
Contact us
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