It’s different here

Create in a space that's made for you and your authentic ideas—without the pressure to be perfect.

Cluster with Idea Pin and avatar images and reaction emoticons
Idea Pin image with avatar images and reaction emoticons

Inspiration is the new influence

Your view count isn’t the most important thing about you. On Pinterest, people aren’t just viewing—they’re doing. You inspire your audience to shop, try new things and create a life that they love.

We’re rewarding Creators differently, with a focus on building a community around shared passions and ideas – rather than empty engagement.

Content doesn’t disappear on Pinterest, so your hard work has a longer payoff. People can find your ideas the moment you post them or well beyond that.

Simple tools for creating

️Idea Pin image with stickers

• Create and edit your content right in the app

• Add a title, description or link so that people can find and save your content

• Tag products to make your Idea Pins shoppable

• Grow with one of our approved creative tools partners

On Pinterest, we put your well-being as a creator first. The Creator Code is our commitment to inclusive and inspiring content. We’re also introducing comment moderation tools that help to keep Pinterest a safer, more positive place to create.

Tools to guide you

Creator hub

See the latest creator news, your analytics, monetisation opportunities and more. You’ll find the creator hub on your profile page, in the Pinterest app.

Pinterest Trends

Pinterest Trends shows what people are searching for right now. Use these insights to create timely and relevant content.

Audience trends

Audience Insights show what your current and potential followers are engaging with. This helps you to plan your content.