Grow your business faster: How Pinterest Performance+ automates success for SMBs
15 June 2026
Pinterest Performance+ campaigns are delivering standout results for advertisers, driving higher return on ad spend (ROAS), with consistent improvements in cost per acquisition (CPA) and cost per click (CPC) compared to their business-as-usual campaigns. And the momentum is continuing to build. Recent updates to our ad delivery models unlocked an overall 28% improvement in ROAS during testing for SMB1 advertisers using Pinterest Performance+ campaigns with ROAS bidding.2
Now we’re expanding the suite with two updates that are designed to help you move faster and grow smarter: Pinterest Performance+ new customer acquisition (NCA) helps to prioritise net-new buyers, and one-click Pinterest Performance+ shopping for eligible merchants gets best-practice campaigns live in minutes.
Turning intent into new customers
We know how important it is for growing businesses to acquire new customers efficiently. That’s why we’ve launched Pinterest Performance+ new customer acquisition (NCA), giving you more control over how much you want to pay to reach new prospective customers. NCA, available exclusively in Pinterest Performance+ campaigns, lets you:
Upload or define your existing customer base as a customer segment.
Assign a higher value to new customers through value rules, so the system knows that they matter more to your business.
Automatically prioritise bids and delivery towards people who are most likely to be new buyers, while still reaching a smaller group of existing customers when it makes sense.
NCA turns Pinterest’s high-intent audience into a more precise acquisition engine. In early testing, advertisers who enabled NCA saw a 64% increase in new-customer conversions on average.3
Getting campaigns live faster with Shopify
For many small businesses, getting up and running needs to be easy. Our new pre-built Pinterest Performance+ campaign templates are designed to do just that and are available for eligible merchants from Pinterest’s Ads Manager or directly in Pinterest’s Shopify integration. Eligible Shopify merchants can now launch a Pinterest Performance+ shopping campaign directly from the Shopify integration, with best practices enabled by default and ready to launch in a single click. It’s simple to adjust the budget and duration before going live.
What happened when Caraway let automation do the work
Premium cookware brand Caraway partnered with measurement firm Haus to understand how much new customer growth Pinterest was driving during the Q4 festive season. By shifting to a Pinterest Performance+ campaign to automate what had previously been manual campaign tweaks, they saw Pinterest help to attract more high-value, first-time shoppers: new-customer incremental return on ad spend (iROAS) came in 47% above their goal.4 For Caraway, the results showed that Pinterest can efficiently bring in new customers and play a meaningful role in driving sales.
Where to start
If you’re looking to scale on Pinterest with limited time and resources, we recommend the following steps:
Make Pinterest Performance+ your default. You won’t just save time—you’ll also experience the benefit of our latest ad model improvements, which are showing larger gains when SMB advertisers using ROAS bidding also use Pinterest Performance+ campaigns.5
Use one-click Pinterest Performance+ shopping if you’re a Shopify merchant. Keep an eye out for templated campaigns in your account. Then you’re ready to take advantage of the one-click set-up to get a best-practice shopping campaign live quickly with less work.
Layer in new customer acquisition. When setting up your Pinterest Performance+ campaign, turn on NCA if new customers are a priority. Define your existing customers, set a value rule that reflects how much more you value new buyers and let the system rebalance delivery.
Ready to turn Pinterest intent into business growth? Get started with your first Pinterest Performance+ campaign.
