Our 2025 holiday marketing guide is here
18 July 2025
Peak season means high stakes. Don’t just repeat last year’s holiday playbook—it’s time to think outside the box.
With consumer spending down and business costs up, the 2025 holiday season brings unique challenges. Shoppers will be more selective about their purchases. At the same time, ad costs are rising.
It’s a tricky landscape, even for the savviest marketers. So choosing the right platform is more important than ever. On Pinterest, you’ll find an eager audience and the right tools to drive results all season. From early planning to final decisions, Pinterest is where holiday decisions are made.
Our audience starts planning on Pinterest earlier than other platforms, with 46% creating gift lists as early as October.1 They also spend 36% more on the holidays than people who don’t use Pinterest.2 They’re actively looking for new ideas and brands, so they’re receptive to your brand’s messaging and products throughout the entire season.3
With more than 570 million monthly users, your holiday campaigns count on Pinterest.4 To help you get started, we’re sharing our 2025 holiday season marketing guide. It’s packed with actionable tips and tricks, such as:
Campaign tactics to make your ads perform all season long
Testing strategies to help you optimise results over time
Lower-funnel product recommendations to build conversion momentum, even into January 2026
Brand success stories to help you dream up new campaigns
It’s time to ring in results, so start now. See the full guide to plan your approach.
