Your audience is here. And they’re ready to shop.

The consumers that you care about are using Pinterest to save, plan and shop. With 537 million monthly active users,1 Pinterest is where you can turn new leads into loyal customers.

Inspired shoppers are better customers

80
%

of weekly Pinners say that they feel inspired by the shopping experience on Pinterest¹⁰

96
%

of top searches are unbranded,¹¹ showing that Pinners are open to new ideas

Reach the right people for your goals

A thumbnail of a profile from a Gen Z Pinner who is saving bold eyeliner ideas

Gen Z is our fastest growing audience,2 making up 42% of our global user base.3 They’re searching and saving more than other generations,4 and they’re here to shop. In fact, the main reason Gen Z uses Pinterest is to find information about products or brands.5

In Australia, we reach:

  • 41% of people ages 14-24

  • 37% of people ages 25-39

  • 35% of people ages 40-54

In the United Kingdom, our audience is 70% females 18+ and 28% males 18+8

An audience who wants to hear from you  

Pinterest users are actively looking for new brands and new ideas. Be there at that first moment of inspiration to reach fresh audiences, or cross-sell to existing customers. 

A Pin shows a hand pulling a dog treat out of a purple packet labeled ‘Cushy Cousine’. It’s surrounded by Pins of other colourful dog treats and toys

Guide them from discovery to action, all on one platform

After that first spark of inspiration, run lower funnel campaigns to help people take action. Tailor your creative and targeting to different points in the journey for the best results.

An audience who wants to hear from you  

Pinterest users are actively looking for new brands and new ideas. Be there at that first moment of inspiration to reach fresh audiences, or cross-sell to existing customers. 

A Pin shows a hand pulling a dog treat out of a purple packet labeled ‘Cushy Cousine’. It’s surrounded by Pins of other colourful dog treats and toys

Guide them from discovery to action, all on one platform

After that first spark of inspiration, run lower funnel campaigns to help people take action. Tailor your creative and targeting to different points in the journey for the best results.

Powerful tools
for precise targeting

A map icon and a search icon
Native targeting tools

Our targeting tools help you to reach people by demographics, interests, keywords and more. You can also use auto-targeting, and we’ll show your ads to the people that we think will like them.

Icons with outlines of people
Pinterest Personas

Personas help you to reach people interested in a specific topic on Pinterest. They’re built using our first-party data and feed into your campaign set-up in Ads Manager. Talk to your Pinterest rep for more information.

Icons of data filters and trend lines
Interactive insights

The Pinterest Trends tool shows what people are looking for on Pinterest. You can explore by demographic, region and other helpful filters to see what your audience will want to try next.

Real people.
Real stories.

Hear directly from people who use Pinterest to make decisions and plan for their future. From finding their style to finding themselves—they do it all on Pinterest.

Find your audience on Pinterest