People are increasingly coming to Pinterest for their postnatal needs. Searches from Millennials in particular suggest that this year, people are seeking ways to support parents during that infamous fourth trimester—searching for everything from new parent meals to gifts and essentials.
Postnatal must-haves
+40%Postnatal hamper
+135%Postnatal essentials
+85%New parent meals
+70%New parent presents
+140%Postnatal must-haves
Postnatal hamper
Postnatal essentials
New parent meals
New parent presents
Behind the trend
Millennials (aka the ‘sharing generation’) are known for turning to social media for life milestones—from babies to birthdays—as well as micro-moments such as mealtime. So, it's no surprise that this demographic has turned to Pinterest to dive deep into the postnatal period and ease the early days of parenthood. Bringing this life-changing time into focus is a movement that we can get behind.²
Act on the insights
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