Move over, barbiecore—there’s a new main character in fashion. In 2023, Gen Z and Millennials will romanticise their wardrobes with slip dresses, tube tops, cargos and claw clips. Get ready for a new kind of meet-cute, inspired by your favourite romantic comedies from the 2000s. For Millennials, this might be a nostalgic trend, but for Gen Z, it’s not-stalgic: who says that just because you didn’t live through it, you can’t live into it?
2000s girl
+235%Cool girl aesthetic outfits
+140%Pink mini skirt outfit
+145%Rhinestone dress
+90%Summer outfits vintage 90s
+150%2000s girl
Cool girl aesthetic outfits
Pink mini skirt outfit
Rhinestone dress
Summer outfits vintage 90s
Behind the trend
Y2K fashion has been trending for a while. Now, people are chasing more than an aesthetic: They want that main character energy that defined the movie industry in the 2000s. That means upgrading everyday moments and making small habits, such as trips to the coffee shop, feel like a scene from their favourite romcom. But this time, they’re the star.²
Act on the insights
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