Night moves

Vibrant collage seen through a car windscreen. A large jellyfish is on the left, with a neon pink geometric shape on the right and dark mountain formations and large cartoon mushrooms in the distance. A vehicle on a road with mountains in the background are seen through a rear-view mirror.

Head out for a midnight escapade

The most memorable adventures will happen after sundown in 2022. People will turn to the quiet of the after-hours to invest in their travel bucket lists and nature excursions. Gen Z is driving this trend—good thing our phones take better night photos than ever. Into the dark you go.

Feet with black toenail varnish lounge out of a car window. A hand with a red sleeve is holding a compass. A white motorhome is parked at a night-time view point, overlooking a valley at dusk and a star-filled sky.





A glowing pool of water is under a red stone archway. A large, full moon is the background, shining on a beach hut with stairs, on top of dark, ocean rocks. Blue neon specks against dark waves in the foreground.

Creator Spotlight

Your trip itinerary isn’t complete without a little help from Yaya Onalaja-Aliu and Lloyd Griffiths. The founders of travel blog Hand Luggage Only, share their guides to bucket-list destinations, last-minute staycations and nature escapes. Follow Hand Luggage Only if you’re ready to explore more in 2022.

‘For us, London is better at night. So are road trips. And beach trips! This year, we’re drawn to night-time adventures that help you to see a town, a river or a big city in a new, enchanting light.’

Local spotlight

Night moves in the UK

One market that will embrace the power of the after-hours is the UK. With a spike in searches like night vibes and night sky aesthetics, we predict that a vibey, vibrant energy will take over the country this year as the sun goes down. Turns out this region isn’t afraid of the dark.  

Bring this trend to life

If you’re a travel brand…

Inspire travellers with video ads to make the most of their nights, from city-light tours to starlit beach walks. Plus, highlight must-see locations after dark to add dimension to their sightseeing experience.

If you’re a tech brand…

Use collections ads to encourage people to capture their special night moments. Share camera and smartphone features such as flash and high-quality video to help them to commemorate their twilight memories.

If you’re a restaurant or food and drink brand…

Fuel people for their after-hours adventures with late night eats. Feature special menus to keep them energised during their evening excursion or create a special night meal and dessert combo for takeaway or delivery.

Pinterest search results for ‘night make-up looks’. Faces of four Black women with vibrant eyeshadow and various natural and sculpted hair textures. A Pin of a Black woman in a purple-tinted frame. Above, the name ‘Sonla Trac’, with the words ‘Luminescent Looks’ below. The description underneath reads, ‘Long-lasting make-up looks to light up the night’.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019–Sept 2021

2

Pinterest, search analysis, UK, analysis period Oct 2019–Sept 2021