Mindful menstruation
Ready, set, sync
If no body is the same, no cycle is either – period. In 2022, people will educate themselves on their menstrual health, from cycle phases and period care. Millennials are driving the searches behind this movement.
Creator Spotlight
Self-care is more than skin-deep for Creator Whitney Sartain. Period. She educates her community on all things wellness, including overlooked topics such as menstrual health. Follow Whitney for new ways to show yourself a little extra love.
‘I ask my friends: are you charting your menstrual cycle? It’s not “too much information”. It’s the most underrated information. To me, wellness is about more than eating kale. It’s about knowing what makes your body unique.’
Bring this trend to life
If you’re a well-being brand...
Help people to tune into their bodies with apps to track their mood and menstruation. Educate them on the different cycle phases to help people optimise their lifestyle around their flow.
If you’re a fitness brand…
Promote classes based on menstrual cycle stages so that people can tailor their training to help manage symptoms, optimise performance and avoid injury. Follicular phrase? Try a HIIT workout. Luteal phase? Go for gentle Pilates.
If you’re a tech brand…
Help Gen Z to navigate their periods. Suggest what to include in a modern period starter kit or share self-care apps to ease into that time of the month.
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