People use Pinterest to plan for the future, which means we can spot new trends before anyone else. Discover the top trends for 2024, from fashion to food and everything in between. You can use these trends to stay ahead of the curve—whether you’re trendsetting or trend-shopping.
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Blue Beauty
Give a Scrap
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Dirt Flirts
"Off the road again. Just can't wait to get off the road again." In 2024, Boomers and Gen X will load up their 4x4s and make for the mountains—or at least look like they are. Whether you flirt with dirt or you’re down to get dusty, off-roading can be an aesthetic or a lifestyle. Time to gear up and add some gravel to your travel!
Act on the trends
For advertisers, trends are only as useful as they are actionable. Here are two ways you can act on the trends in this report.
Trend packages are the most comprehensive way to act on Pinterest Predicts. You get exclusive access to advertising a specific trend on Pinterest, plus a special badge to display on your Pins.
Your audience is on Pinterest—and Pinterest Predicts gives you new ways to reach them. Our business toolkit shares more info about marketing opportunities using Pinterest Predicts insights, plus case studies from brands who have succeeded in the past.