An image of a Pinterest ad mockup displaying a blue and silver portable camp stove priced at £75, labeled "Camp stove" and sponsored by "Goedereis." Various fruits and food items are spread around the stove in an outdoor setting.

It’s a new era of shopping on Pinterest

Your audience already uses Pinterest to discover what they love. Now, our expanded suite of shopping solutions is bringing brands even more outbound clicks and conversions. Turn browsers into buyers with ads boosting online or in-store sales.

It's easier for shoppers to take action

A simple graphic showing "+79% More clicks" in bold, black text centered on a plain background.

Advertisers using direct links in their conversion campaigns saw a 79% higher outbound click volume on average.1

A graphic with "+96% More traffic" in bold, black text centered on a plain background

Pinterest’s improved suite of lower-funnel solutions have been shown to help drive up to a 96% increase in traffic.2

A graphic with "+3x More conversions" in bold, black text centered on a plain background.

Our new mobile deep links feature has helped brands grow conversions by 3x.3

A Pinterest ad showing a steel thermos and mug set on a rock outdoors, implying the product keeps drinks hot for extended periods. The background features a serene nature setting. A “Shop” icon and text advertises the product.

Pinterest is shoppable, performant and evolving every day, with new solutions to help you drive big results in the lower funnel.

Take shoppers from Pinterest to your site or store with a single click.

Simplify the shopping journey by bringing people directly to a URL in your native app.

We’re bringing video to every ad format, at every stage of the funnel, giving you new ways to reach consumers and drive traffic to your app or site.

Sweaty Betty
La Redoute
Søstrene Grene

Driving clicks with direct links

Using direct links in shopping ads, Sweaty Betty expedited the path to purchase, boosting return on ad spend by 39% year over year.4

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Ad showing a woman in a navy maxi dress and sneakers, with a "ROAS 39%" bubble. Sponsored by Sweaty Betty.
Sweaty Betty
La Redoute
Søstrene Grene

Bringing it home with a full-funnel campaign

La Redoute achieved a 5x return on ad spend with Pinterest by targeting new and existing customers with a tailored, full-funnel campaign that sliced their cost per acquisition.5

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Smartphone ad showing a living room with gray armchairs, a wooden coffee table, checkerboard rug, and neutral decor. Sponsored by La Redoute.
Sweaty Betty
La Redoute
Søstrene Grene

Always-on shopping success

Søstrene Grene combined an always-on shopping campaign with dynamic retargeting and direct links to build their audience and drive sales simultaneously. The result? A satisfying 4x return on ad spend.6

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Mocked up Pinterest ad displaying a cozy indoor nook with a wooden table and bench by a window overlooking greenery. Text "Moments" and "Visit site" button featured. Sponsored by Sostrene Grene.

Now is the time to try Pinterest for shopping

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