Castlery
Castlery drove significant lower-funnel results—doubling ROAS, boosting AOV, and cutting CPA by 14%. The supercharger for success? Pinterest Performance+
Goal
Castlery, a digital-first furniture lifestyle brand founded in Singapore, wanted to expand their reach and drive web conversions more efficiently. As an established Pinterest advertiser with a strong track record on the platform, the brand was ready to take their marketing strategy, processes, and growth plans to the next level.
With that in mind, Castlery set out to evaluate its current manual campaign setup against Pinterest’s fully automated Pinterest Performance+ full suite—aiming to identify the most cost-effective way to accelerate performance and optimise return on ad spend (ROAS).
Strategy
To explore the impact of automation, Castlery worked with Pinterest and its APAC sales partner, Aleph, to develop and launch a strategic A/B test. The team compared two campaign setups: a manual Catalogue Sales campaign and a fully automated approach powered by the Pinterest Performance+ suite.
While Castlery typically targets shoppers aged 25 and over, this test also expanded the targeting window—giving the Pinterest Performance+ automation space to identify new high-intent audiences. The fully automated campaign used Shopping ads, with features including direct links and automated targeting, helping to guide and accelerate the path to purchase.
To assess impact, Castlery focused on three core performance metrics: return on ad spend (ROAS), average order value (AOV), and cost per acquisition (CPA).
“
With the Pinterest Performance+ full suite, we achieved stronger results without the manual effort typically required. It enabled us to scale up while achieving a higher ROAS. This aligns with our vision of sustainable growth. Based on our test results, we’re confident in continuing to adopt and invest in Pinterest Performance+.”
Camille Wong, Singapore Performance Marketing, Castlery
Results
Castlery’s test delivered noteworthy results: the Pinterest Performance+ full suite campaign achieved a 2.3x increase in return on ad spend, a 98% boost in average order value, and a 14% decrease in cost per acquisition compared to their manual setup.1 It showed how automation, guided by human expertise, can lead to stronger outcomes and lower-funnel performance.
As Pinterest continues to expand its advertising offering across APAC, Castlery’s experience highlights the potential of automated solutions—and the impact they can unlock. With support from Aleph, Pinterest’s APAC sales partner, the brand tapped into a more agile way to connect with high-intent shoppers—including audiences beyond their usual demographic.
By cutting back on manual setup, streamlining internal resources, and achieving measurable results, Castlery has set the foundation for sustainable growth—with a performance strategy built for how today’s shoppers use Pinterest to discover, decide and buy.
+2.3X
return on ad spend compared to manual setup1
+98%
increase in average order value1
–14%
decrease in cost per acquisition1
Resources
Pinterest Performance+
Ready to supercharge your marketing strategy? Pinterest Performance+ helps brands scale sustainably. Discover how you can reach high-intent shoppers, reduce manual effort and drive full-funnel success.
Advertising partners
Pinterest now works with trusted partners around the world—like Aleph in APAC—to help you manage ad accounts locally. These partnerships offer in-market representation, local language support and deep platform expertise. Learn more.