Four Seasons

Inspirerende rejser

Four Seasons Hotels and Resorts brings immersive, memorable travel experiences to guests all over the world. The luxury hospitality brand uses Pinterest to connect its hotels with luxury travelers looking for extraordinary experiences and expert destination advice. Four Seasons curates travel, food and luxury lifestyle content to inspire guests.

“Four Seasons followers can bring our hotel experience home, from food and beverage recipes to floral inspiration and beyond,” said Felicia Yukich, Global Social Media Marketing Manager.

After launching their main Pinterest account, Four Seasons created profiles for more than 81 hotels and resorts around the world. Each property has an individual personality but the quality bar stays high. Four Seasons Hotel Los Angeles features red carpet style, healthy California cuisine and a distinctly Beverly Hills perspective on luxury. Four Seasons Hotel George V Paris features French lifestyle inspiration, haute cuisine and all things Parisian chic.

Siden da har Four Seasons haft masser af trafik fra Pinterest. På årsbasis har Pinterest givet Four Seasons' website en stigning på 1.000 % i det gennemsnitlige antal besøg pr. dag og en stigning på 1.700 % i det gennemsnitlige antal klik pr. dag.

"Det var herligt at opdage, at så mange af Four Seasons' gæster har lyst til at bruge Pinterest til at komme i kontakt med vores lokale eksperter og planlægge deres ferie."

1000 %
stigning i det gennemsnitlige antal besøg pr. dag fra Pinterest
1700 %
stigning i det gennemsnitlige antal klik på websitet pr. dag fra Pinterest
900 %
stigning i det gennemsnitlige antal personer, der gemmer indhold hver dag
Felicia Yukich
Global Social Media Marketing Manager, Four Seasons
“Pinterest giver vores gæster en ny måde at planlægge rejser, dele idéer og vælge rejsemål på.”
Når inspiration bliver til handling

Four Seasons uses the Save button and promotes Pinterest in its email campaigns and website. They also launched Pin.Pack.Go in 2013. The Pinterest-based concierge program lets guests co-curate a custom itinerary with a local Four Seasons expert on a group board. Since it launched, Four Seasons has seen a 525% increase in followers to its main account.

"Adskillige gæster har faktisk oprettet deres første opslagstavle på Pinterest bare for at bruge Pin.Pack.Go", fortæller Yukich. "Det var herligt at opdage, at så mange af Four Seasons' gæster har lyst til at bruge Pinterest til at komme i kontakt med vores lokale eksperter og planlægge deres ferie."

"Det, der gør Pinterest unikt, er muligheden for at skabe kontakt til og samarbejde med ligesindede personer og brands om at udvikle en omhyggeligt udvalgt visuel synsvinkel."

Gem pins – globetrotterens fornøjelse

Four Seasons tracks increases in followers, saves and visits to their site, digital magazine and blogs. They use this data to figure out what’s popular on Pinterest and then create more content like it.

De har oplevet en stigning på 900 % i det gennemsnitlige antal personer, der gemmer deres indhold hver dag, og en stigning på 600 % i det gennemsnitlige antal pins fra fourseasons.com på årsbasis.

The top-performing Pins often offer more than just an enticing visual, whether it’s an inspirational travel quote, a DIY spa tip or a Concierge Recommends: Europe Uncovered board with a virtual map of must-see attractions across Europe.

Also successful: the brand’s Four Seasons Bridal profile, which reaches brides-to-be on Pinterest. One wedding campaign, Pin Your Wedding Colour Palette, increased social referrals to the Four Seasons website by more than 60%.

Forslag fra Four Seasons
  • Opret flere Pinterest-profiler, hvis du administerer forskellige brands
  • Get Rich Pins to display location information like address, phone number and open hours on your Pins
  • Use analytics to see which of your Pins resonate