How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
Få flere til at klikke på din annonce eller besøge din hjemmeside. Du kan indstille en maksimal pris pr. klik (CPC) eller bruge Pinterest Performance+ bud til automatisk budstyring.
Øg handlinger i den nedre salgstragt, såsom onlinesalg eller tilmeldinger. Spar tid og penge med Pinterest Performance+ bud, der automatisk justerer dine bud over tid.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Få mere effektiv trafik med høj ydeevne ved hjælp af Pinterest Performance+ dagligt budget. Du fastsætter et optimalt gennemsnitligt dagligt budget på forhånd, og derefter vil vores værktøjer hjælpe dig med at justere for at finde de bedste muligheder hver dag.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Automatisering kan forbedre resultaterne. I test har brands, der bruger Pinterest Performance+ dagligt budget, opnået en 3 % lavere CPA end annoncer med faste daglige budgetter1.
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Aktivér Pinterest Performance+ målretning for automatisk at forbedre din annonces effektivitet ved hjælp af visuelle signaler og søgesignaler og, nå ud til en bredere målgruppe.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Pinterest Performance+ er en pakke af løsninger, der bruger automatisering og AI til at hjælpe dig med at optimere resultaterne. Du ser muligheder for at slå Performance+ til på kampagneniveau eller for at automatisere bestemte dele, mens du opbygger din kampagne.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
Take the next step