Beyond blue and pink
Bright, kid-centric collage featuring the Progress Pride Flag, two Latiné children and one parental figure enjoying crafts and activities.

Gender norms are shifting—and parenting approaches are, too. Searches among Gen Z and Millennials show a desire to break down the binary as they raise the next generation. From pronoun flashcards and gender flags to self-identity art and unisex names, they’re proudly practicing gender-neutral parenting.

Trending on Pinterest¹
Beyond blue and pink

Personal pronouns flashcards

+80%

My self activities for kids

+35%

Self identity art

+75%

Gender flags

+285%

Unisex name

+90%

Personal pronouns flashcards

+80%

My self activities for kids

+35%

Self identity art

+75%

Gender flags

+285%

Unisex name

+90%

Behind the trend

As we become a more inclusive and accepting society, parents are looking for ways to talk to their kids about gender diversity, self-expression and the use of pronouns. Resources like books, activities and art can help kick-start these conversations, breaking down traditional stereotypes for the next generation.²

Collage featuring the Pride Progress Flag, a child playing in the rain, a parental figure playing with a baby, a girl with flowers on her lap and a kid showing off a paper sun art piece.

Act on the insights

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