When you can’t travel the world, absorb culture in a different way. Global-inspired hobbies will be on the rise as Pinners expand their interests and look for new ways to get crafty.

A red and green porcelain flower with the zodiac sign animals represented in the center
A handmade quilt with blue, pink and white patterned squares
Hieroglyphs etched in tan stone

What the global data says

3x

increase in searches year over year for Jyotish astrology

Find it trending in
Australia
Indonesia
Canada

2x

increase in searches year over year for ancient Egyptian architecture

Find it trending in
Canada
US
Indonesia

20x

increase in searches year over year for Persian calligraphy art

Find it trending in
Japan
Australia
UK

100%

increase in searches year over year for Irish quilt patterns

Find it trending in
Australia
UK
Canada

95%

increase in searches year over year for Japanese carpentry

Find it trending in
US
Australia
Brazil




Tips for brands

Food brands can promote internationally inspired recipes and cocktails for Pinners to indulge in while they craft. Interior brands can share globally influenced home decor styles to tap into consumer wanderlust. Travel-focused credit cards can highlight content around global hobbies or cultural education to keep customers engaged and dreaming. Travel brands can tap into the trend with travel guides and other destination information for the globally minded Pinner.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020