This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, you’ll see people carving out time for an extra special soaking experience.

Mug with tea strainer and accompanying bamboo
Free-standing bathtub next to folding chair and brown hanging towel
Artisanal bar of yellow soap seated on top of a smooth gray rock

What the global data says

180%

increase in searches year over year for spiritual cleansing bath

Find it trending in
UK
Canada
Australia

90%

increase in searches year over year for full moon bath ritual

Find it trending in
UK
Australia
Canada

60%

increase in searches year over year for bath tea recipe

Find it trending in
UK
Canada
Australia

50%

increase in searches year over year for bath in bedroom free standing

Find it trending in
US
Australia
UK

145%

increase in searches year over year for deep soaking tub

Find it trending in
Canada
UK
Australia




Tips for brands

Help Pinners supercharge their soak and turn their bathrooms into at-home spas. Home and beauty retailers can promote essential oils, epsom salts and gua sha tools to help people transform bath time into a ritual. Beverage brands can share ideas for the perfect red wine or bubbly to help Pinners wind down. Tech brands can promote tablets to stream movies from the tub, while music streaming services can share spa-inspired playlists.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020