Pinners will get creative with braiding techniques that are protective, low-maintenance and glamorous. Beyond the braids, style mavens will add their own personal touch with beads or colorful highlights.

Back of woman’s head with intricate, abstract braiding styles and a center part
Profile shot of a woman in motion with protective braids spread out around her face.
Profile shot of a man with short beaded protective braids

What the global data says

9x

increase in searches year over year for braids with fade

Find it trending in
Canada
UK
US

150%

increase in searches year over year for knotless box braids

Find it trending in
France
Australia
UK

145%

increase in searches year over year for yarn braids styles

Find it trending in
France
Australia
Germany

135%

increase in searches year over year for bubble braids

Find it trending in
Canada
US
Germany

90%

increase in searches year over year for Viking braids men

Find it trending in
France
Italy
Brazil




Tips for brands

Show Pinners how your brand can help maintain or enhance their protective hairstyles. Haircare brands can create a step-by-step tutorial on how to care for braids. Beauty retailers can promote hair accessories. And fashion brands can promote head-to-toe outfit ideas that complement braided styles.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020