Warm and fuzzy is overrated. (And high maintenance, to be honest.) In 2021, people will be on the lookout for new types of pets to keep them company, like lizards, snails and frogs.

Mirrored image of a yellow and green turtle swimming in light blue water
The underside of a yellow lizard with brown spots
A brown snail sitting on a pink carnation flower

What the global data says

40%

increase in searches year over year for pet lizards

Find it trending in
Canada
Australia
UK

95%

increase in searches year over year for tortoise food

Find it trending in
Indonesia
US
UK

110%

increase in searches year over year for pet frog

Find it trending in
Brazil
UK
Australia

160%

increase in searches year over year for pet snails

Find it trending in
Australia
Canada
US

50%

increase in searches year over year for pet chameleon

Find it trending in
Australia
UK
US




Tips for brands

Help Pinners update their spaces for their furless friends. Interior brands can inspire Pinners to design a living space around terrariums and aquariums. Financial services brands can inspire Pinners to save up for pet insurance. And home retail brands can help people DIY a backyard sanctuary for their new pet.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020