Get your manifestation journals ready. As Pinners get in touch with their magical side, alternative spiritual methods will enter the mainstream. Grab a protection crystal, check your horoscope and build a fantasy map for 2021—the modern mystics have arrived. 

Amethyst gemstone sitting next to a spoonful of lavender body scrub
Woman holding a clear gemstone in her hands as it reflects in the sun
Close up of a clear marble

What the global data says

100%

increase in searches year over year for protection crystals

Find it trending in
Germany
Canada
US

105%

increase in searches year over year for manifestation techniques

Find it trending in
UK
Canada
US

3x

increase in searches year over year for fantasy map making

Find it trending in
Brazil
Australia
Germany

55%

increase in searches year over year for visualize your highest self

Find it trending in
UK
Brazil
Germany

6x

increase in searches year over year for zodiac sign facts

Find it trending in
Spain
Germany
Sweden




Tips for brands

Help Pinners manifest the best version of themselves with personalized recommendations. Fashion and beauty brands can inspire Pinners with looks to try based on their zodiac sign. Stationary and consumer packaged goods brands can promote journals and prompts to help Pinners self-reflect and set intentions. Home retailers can show Pinners how to feng shui their spaces for maximum Zen vibes. For any brand, consider embracing colors associated with different spiritual properties (think 90s power bracelets).



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See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020