Sometimes you just need to get away. In 2021, cars will become the new “third space” for everything from date nights to man caves. Bonus: most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal.

Man and woman couple sitting in the back seat of a vintage car on a date
Man on a car camping trip with his dog as they look out the window at mountains
Vintage camper van decorated with a flag banner and picnic basket parked in a field

What the global data says

2x

increase in searches year over year for car date night

Find it trending in
Brazil
Germany
France

115%

increase in searches year over year for car man cave

Find it trending in
US
Australia
UK

190%

increase in searches year over year for drive-in cinema

Find it trending in
Indonesia
US
Germany

100%

increase in searches year over year for dog car seats

Find it trending in
US
Canada
UK

60%

increase in searches year over year for car survival kits

Find it trending in
Australia
UK
Canada




Tips for brands

Help Pinners bring their creature comforts into their vehicles. Auto brands can spotlight next-level luxury like massage seats, surround sound or vista roofs. Household brands can share everyday items to keep handy in the car, like wet wipes, hand sanitizer and lip balm. Food or beverage brands can promote on-the-go drinks and snacks. Wellness brands can share instant Zen options, like car diffusers. Pet brands can show Pinners how to make their hang hospitable to furry friends. And auto insurance can emphasize the importance of insuring that fancy new car cave with car insurance.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020