You haven’t seen anything yet when it comes to charcuterie creativity. Millennials and Gen Z will think bigger than salami and crackers as the new snack to share. Charcuterie with candy, breakfast spreads and taco boards will trend big this year.

Three slices of different fruit tarts displayed neatly on a wooden board
A spread of foraged food, including kiwi, lemon and mushroom
A rainbow assortment of candy fruit gummies

What the global data says

5x

increase in searches year over year for breakfast charcuterie boards

Find it trending in
UK
US
Australia

2x

increase in searches year over year for candy charcuterie boards

Find it trending in
UK
US
Canada

3x

increase in searches year over year for dessert charcuterie boards

Find it trending in
Australia
US
UK

2x

increase in searches year over year for fruit charcuterie boards

Find it trending in
UK
US
Australia

155%

increase in searches year over year for Mexican charcuterie board

Find it trending in
UK
US
Canada




Tips for brands

Help Pinners take their charcuterie to the next level. Restaurant and fast food brands can cheekily showcase menu items as a beautiful spread on a traditional charcuterie board. Credit card brands can tout cash back on all grocery purchases, with a nod to charcuterie in the creative. Entertainment and home electronics brands can share ideas for pairing movie nights with a themed charcuterie board. No matter the brand, make room for fancy boards on your Pinterest boards.





Educate your audience with Idea Pins
Create your own content featuring Epic charcuterie.

Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020