Calling it now: kitchen shelves will be the new favorite corner of the house in 2021. People will collect and invest in eye-catching dinnerware, from colored glassware to handmade clay plates.

Kitchen countertop with ceramic cookware and large salt and pepper shakers in front of an open glass cabinet filled with ceramic dishes
Copper cookware stacked next to copper spoons
Blue and green colored glassware staged in sunlight

What the global data says

35%

increase in searches year over year for copper cookware

Find it trending in
Australia
UK
US

135%

increase in searches year over year for colored glassware

Find it trending in
UK
Australia
Canada

130%

increase in searches year over year for kitchen floating shelves decor

Find it trending in
Australia
UK
US

2x

increase in searches year over year for plate racks in kitchen

Find it trending in
Brazil
US
Indonesia

105%

increase in searches year over year for clay plates

Find it trending in
Indonesia
Germany
Brazil




Tips for brands

Help Pinners give their kitchen shelves an upgrade. Home retailers can promote copper or clay dishware and glass vessels. Restaurant and food delivery services can showcase menu items plated on beautiful dishware at home. Paint brands can promote new colors to complement Pinners’ shelving displays. If you’re a brand that hosts virtual conferences, consider video backgrounds that feature gorgeous kitchen shelves to meet the trend.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020