Every decor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home decor trend. Sleek lines, neutral color schemes and calming setups will be on the radars of Pinners everywhere.

Modern bathroom sink with mirror and ceramic vase
Free-standing bathtub in netural bathroom
Marble table with two woodem chairs in front of a deep green wall

What the global data says

5x

increase in searches year over year for wooden bed design modern

Find it trending in
Australia
UK
Canada

3x

increase in searches year over year for neutral color palette earth tones

Find it trending in
Spain
Canada
Germany

4x

increase in searches year over year for minimalist bathroom design

Find it trending in
France
Sweden
UK

100%

increase in searches year over year for Japandi

Find it trending in
Sweden
Germany
Spain

115%

increase in searches year over year for modern minimalist kitchen

Find it trending in
Australia
Canada
Germany




Tips for brands

Help Pinners create their dream Japandi aesthetic. Home retail brands can promote a new bedding or bath collection in neutral shades. Home appliance and electronics brands can promote bathroom lighting or minimalist smart home devices. Streaming video or music brands can create Japandi-style inspired playlists to set the mood. And home cleaning brands can show Pinners how to care for their new wooden furniture. Ads for just about anything will benefit from a Japandi design treatment—consider how the style of your ads can stand out by fitting right in among Japandi Pins.





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020