Be their next holiday idea

Pinners are ready to go big for holiday 2021. They’ve already started planning—and Pinterest is their first stop for new ideas.

Woman with shopping bags

When you reach Pinners early, they drive a +6% incremental sales lift

Early adds up

In 2020, 60% of the sales influenced by Pinterest were complete by Cyber Monday.2 If you wait—you’re late.

Find your holiday audience

We’ve identified six types of holiday shoppers on Pinterest. Use our personas research to find the right people for your holiday ads.

Best-in-class holiday creative

More helpful resources

Woman with shopping bags
Shopping insights

Learn about inspired shopping—and why it leads to better results.

Boursin cheese with crackers and Boursin logo
Boursin success story

Discover how the food brand used celebrity content to drive high-performing Pins

Pinterest Partners

Browse our directory to find the right marketing solution to scale your campaign

Creative best practices

Follow these guidelines to create visually compelling Pins that will stand out in feed and drive action


"When you reach Pinners early, they drive a +6% incremental sales lift." Pinterest, internal conversion data, global, Jan–Dec 2020


Pinterest, internal analysis, global, Sep–Dec 2020