5 tips to guide your holiday content
At Pinterest, we have a single mission: To bring everyone the inspiration to create a life they love. We’re passionate that all content on our platform should do exactly that. But how exactly do you create Pins that inspire? We posed this question to a team of academics and researchers, who came up with a new content framework for succeeding on Pinterest.
This framework is called the Five Dimensions of Inspiration. Think of it like a creative sandbox to help you develop standout content for Pinterest.
These five dimensions complement our existing best practices to help you craft content that inspires and performs. As a rule of thumb, your Pins should include at least two of the five dimensions, and should always remain authentic to your brand voice.
As we look forward to the holidays, it’s clear that we’ve all been handed a blank slate. How we celebrate will be unique this year, and people are looking to brands to help them make the most of the changing holiday climate. Leverage the following five attributes to make your creative shine and bring your ads to life.
Make the products the hero
Bleed your image beyond the Pin boundaries
Rotate a Pin vertically to add depth and perspective
Stay true to your brand’s voice
Get creative with targeting
Focus on the solution, not the problem
Relate to a diverse audience
Play with space and texture
Link carousel Pins together to lead users to customized boards
Reflects multiple tastes, expertise and dietary restrictions
Previous answers lead to targeted recipe ideas
Clearly indicate the desired call-to-action
Create an interactive experience
Save the Pin now, try it anytime