Start your year on Pinterest
The new year brings new opportunities on Pinterest—and we’re here to help you succeed. We kicked off 2023 at CES, where Pinterest leaders shared their vision for the future. From new ad products to surprising trends, there’s a lot to look forward to. If you couldn’t make CES this year, don’t worry: We’ve got all the biggest news right here.
We just announced our first data clean room, using LiveRamp’s Data Hub. This pilot allows marketers to measure the value of Pinterest campaigns via secure data collaboration. Clean rooms are now available as an alpha—contact your Pinterest rep for more information.
Insider Intelligence recently named Pinterest the #1 most trusted digital platform.1 The Insider Intelligence team surveyed people on nine social media platforms to gauge sentiment on topics like data security and digital safety.
Pinterest came out on top thanks to our history of proactive product and policy decisions. In 2023, you can expect to see additional improvements that show our commitment to an inspiring, positive internet for all.
CES attendees got a first peek at Pinterest Academy, our new global e-learning platform. This totally revamped program features everything you need to run successful campaigns on Pinterest in engaging, snackable courses. Courses launch later this quarter, so stay tuned for more specifics.
Maximize your reach in 2023
All kinds of people use Pinterest to plan their lives, which gives us unique insight into what’s coming next. Pinterest Predicts is your cheat sheet to the biggest emerging trends for 2023. It’s tailor-made for brands like yours, so you can get ahead of the next opportunity.
Future-proofing means recession-proofing. And during times like these, it’s important to reevaluate your marketing channels. Make every dollar work harder with a more holistic view of your ad performance.