Pinterest Predicts™ 2026: Turn trends into unlimited possibilities
December 9, 2025
Our annual not-yet-trending report, Pinterest Predicts™, is finally here. Since people use Pinterest to explore what’s important to them, our report provides unique insight into what’s next across categories like fashion, decor, food, beauty and more. From the bold, luxe looks of Glamoratti, to the bouncy bite of Gimme Gummy and enchanting getaways of Mystic Outlands, we’ve got the 21 emerging trends that will be making waves all over the globe for the year ahead.
See footnote 1
Over the past six years, 88% of our trends have come true.2
To identify these trends, our trends experts analyzed billions of Pinterest searches and the visual content people engage with. This gave us a complete picture of what's capturing attention—not just in words, but the colors, styles, and aesthetics people are drawn to. By combining machine learning, predictive analytics and real-world observations, we narrowed down the trends to those with true staying power.
Get a head start with Pinterest Predicts
Pinterest Predicts reveals what's about to take off in culture, giving you the insights you need to stay ahead of your competitors. Here's how our trend report can help you turn trends into campaigns that perform and drive real business impact:
Our trends aren’t fleeting fads. Pinterest trends last nearly 2x longer than trends elsewhere on the internet.3 They stick around, giving brands more opportunities to create campaigns that will resonate with audiences.
Over the past six years, 88% of our trends have come true.4 Pinterest trends are driven by the interests of millions of people, not by a single person or brand. That makes them highly relevant to an engaged and trend-aware audience and more valuable to brands.
Sales are driven by trends: The trends don’t stay on Pinterest—they grow and take on a life of their own in broader culture, fueling conversations and purchases. In fact, checkouts on Pinterest Predicts™ 2025-related content increased 68% year over year.5
Take last year’s trend Pickle Fix, for example. We predicted Gen X and Millennials would salivate over the tangy treat, transforming it into a culinary icon. Our data shows our forecast was not just accurate, but underestimated its explosive commercial journey. Searches for “pickle nails” grew by 85%,6 saves for pickle party content grew by 35%7 and outbound clicks for pickle seasoning exploded by 835%.8
Take action on tomorrow’s trends, today
Visit the trend report to see the whole list of trends, and get more info on how to use trends in your marketing. You can also download our playbook for tactical tips, from creative guidance to a campaign checklist.
