Campaign planning just got easier with Pinterest Media Planner
January 23, 2026
Planning campaigns is now easier than ever with Pinterest Media Planner. This tool streamlines media plan creation for all of your brand awareness and consideration campaigns—from the ones you’re running next week to the ones you have planned for next quarter.
How Media Planner works
The Pinterest Media Planner is built right into the Ads Manager, giving you a single place to plan upper-funnel campaigns without needing any additional tools or manual modeling on spreadsheets. Here’s everything you can do within the tool:
Explore audiences: Discover and size high-value audience segments for your campaign goals. Get Pinterest insights and analyze audiences based on different demographics, interests and keyword affinities.
Estimate opportunities: Use Media Planner to explore your budget options and see estimates for key awareness campaign metrics like impressions, reach, frequency and CPM, as well as consideration campaign estimates for clicks and CPC. You can even get estimates for specific countries.
Model scenarios: Review different projections to determine the right budget and media needed to accomplish your goals. Compare scenarios across everything from budgets and flight dates, to audience and format.
Start planning and collaborating
To get started, log in to Ads Manager, click the menu in the top left, navigate to Manage campaigns, then Media Planner. You can also easily save and share plans with your team or other collaborators—just share the link to the plan or export it as a file.
