Logos and brand guidelines
Pinterest’s marks include the Pinterest name, logos, graphics, and any other word, phrase, image or other designation that identifies Pinterest as the source or origin of any product or service.
When to use the logo
- When you refer to Pinterest the company.
- When you promote a campaign you run on Pinterest.
When to use the badge
- With other social media icons.
- Before your username or URL.
- Use these marks in a readable size
- Maintain empty space equal to at least half the height of the logo on all sides
- Keep them straight and free of filters and effects
- Use the red logo on light backgrounds
- Use the white logo on dark backgrounds
- Rotate these marks
- Alter their proportions or colors
- Obstruct them
- Add extraneous effects
Promotions and Marketing
Promote your business on Pinterest! When your advertising or marketing materials reference Pinterest, please make sure they do not suggest Pinterest is sponsoring your promotion or is formally affilliated with it.
Many sites like to present a gallery of the most popular content pinned from their site. If you do this, make it clear that these are the most popular pins from your site, and not the most popular pins on Pinterest as a whole.
If you plan to run a contest on Pinterest, please keep the following guidelines in mind:
- Remember that Pinterest is all about people discovering things that inspire them. Reward quality pinning over quantity.
- Make it easy to get involved with clear and simple instructions.
- Read our anti-spam measures to keep your contest fun and useful.
- Check out our branding guidelines if you’re going to reference Pinterest in any way.
- Suggest that Pinterest sponsors or endorses you or the contest.
- Require people to pin from a selection—let them pin their own stuff.
- Make people pin or repin your contest rules. This is a biggie.
- Run a sweepstakes where each pin, repin, board, like or follow represents an entry.
- Encourage spammy behavior, such as asking participants to comment.
- Ask pinners to vote with pins, repins, boards, or likes.
- Overdo it: contests can get old fast.
- Require a minimum number of pins. One is plenty.
If you use Pinterest as part of a contest or sweepstakes, you are responsible for making sure it complies with all legal requirements. This includes writing the official rules, offer terms and eligibility requirements (ex: age and residency restrictions), and complying with marketing regulations (ex:, registration requirements and regulatory approvals). These rules can vary from place to place, so please work with a lawyer or other expert to make sure you’re in compliance. You should also always comply with our Terms of Service. Please note that Pinterest isn’t responsible or liable in any way to you if you use us as part of your promotion.
Words and phrases
Our marks also include these words as they relate to social media:
Don't use these phrases to refer to activities that happen on other social media. Pinning only happens on Pinterest.
Naming Services and Apps
If you’re creating an app, website, or other service designed to be used with Pinterest, give it a distinctive name. It’s fine to say the product is for use with Pinterest as long as you pick a distinct brand for your product.
- Use “Pin” or “Pinterest” as part of your brand name
- Register a domain name containing “pin,” “pinterest,” or any misspellings, transliterations or similar variations on Pinterest
Design your app and website (as well as badges, avatars and graphics associated with them) with branding and logos that distinguish your brand from ours.
- Use any Pinterest marks, logos, or graphics, or variations designed to evoke them
- Use a scripted P
- Use a red and white P
- Use a pushpin
We appreciate it when you let people know you’re using Pinterest! If you decide to do this in your packaging, do include your URL or username.
If you’d like to use our identity in a way that’s not listed here, contact us.