Driving higher-value sales
Wayfair.com finds that Pinterest referrals spend more on average than visitors from other social channels.
Pinners are just as likely to purchase as users from other social channels, but spend 50% more on average as compared to other social channels. They’ll also spend 20% more than users referred from non-social channels, including search.
With Pinterest, Wayfair.com can see which items are most Pinned on a daily basis so they can understand which trends are most popular. They take that information and offer promotions on some of the most popular items.
“Pinterest provides an amazing forum for consumers to share and collect our product images, so it’s really an organic way to build brand awareness and drive direct sales,” said Lindsey Bachelder, community manager at Wayfair.com. “Every day we are unlocking more of Pinterest’s potential for our brand.”
Suggestions from Wayfair.com
Add the Pin It button to every product page and article on your site
Use the Top Pins API to showcase popular Pins right on your website
Offer promotions on items trending on Pinterest