Did you know? In the U.S., only 1% of pets are insured; by comparison, this number is closer to 30% in the UK, and as high as 50% in Sweden. Petplan wanted to increase the awareness of both the availability and necessity of pet insurance. Through a series of tactics like adding the Pin It button to their website, including Pinterest Follow buttons in their email footers and social campaigns, and optimizing site content for Pinterest, Petplan attracted a massive following of new pinners interested in their pets’ health.
The following quarter, Petplan saw a 87% increase in new site traffic, a 35% increase in page views, and a 12.5% increase in insurance quote requests.
“We put in effort to increase followers who are interested in animal welfare. By leveraging Pinterest to create the desire to connect with a brand that is passionate about pet health—we are not just helping our business continue to grow at an explosive rate, we are also helping advance the wellbeing and health of dogs and cats in North America.”
Suggestions from Petplan
Attract new audiences with compelling and relevant content
Add the Pin It button next to your site content to attract saves