Success story

Four Seasons

Four Seasons Hotels and Resorts brings immersive, memorable travel experiences to guests all over the world. The luxury hospitality brand uses Pinterest to connect its hotels around the world with modern luxury travelers looking for extraordinary experiences and expert destination advice. Since joining, Four Seasons has seen exponential growth in followers, clickthroughs and referral traffic.
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Pinterest is transforming the way our guests plan their trips, share ideas and select travel destinations.
Felicia Yukich Felicia Yukich Global Social Media Marketing Manager

Inspiring travel

On Pinterest, Four Seasons curates travel, food and luxury lifestyle content to inspire guests.

“Four Seasons followers can bring our hotel experience home, from food and beverage recipes to floral inspiration and beyond,” said Felicia Yukich, global social media marketing manager.

After launching their main Pinterest account, Four Seasons created profiles for more than 81 hotels and resorts around the world. Each property has an individual personality but the quality bar stays high. Four Seasons Hotel Los Angeles features red carpet style, healthy California cuisine and a distinctly Beverly Hills perspective on luxury. Four Seasons Hotel George V Paris features French lifestyle inspiration, haute cuisine and all things Parisian chic.

They’ve seen a ton of traffic gain from Pinterest ever since. Year over year, Four Seasons saw a 1000% increase in daily average visitors and a 1700% increase in daily average clicks to its website from Pinterest.

We were thrilled to discover that so many Four Seasons guests wanted to use Pinterest to connect with our property experts and plan their vacations.

 

Showcase

Turning inspiration into action

Four Seasons uses the Pin It button and promotes Pinterest in its email campaigns and website. They were also the first hotel brand to use Place Pins, which arranges Pins on a map.

“Modern luxury travelers have an insatiable curiosity for new experiences and value technology identity, design and adventure. As a travel brand, Place Pins is a natural fit for a great deal of our content and enables our followers to go on a virtual journey with every pin,” Yukich said. “Pinterest is transforming the way our guests plan their trips, share ideas and select travel destinations.”

That’s also why Four Seasons launched Pin.Pack.Go in 2013. The Pinterest-based concierge program lets guests co-curate a custom itinerary with a local Four Seasons expert on a group board. Since it launched, Four Seasons has seen a 525% increase in followers to its main account.

“We were excited to find that numerous guests had launched their very first Pinterest board just to use Pin.Pack.Go,” Yukich said. “We were thrilled to discover that so many Four Seasons guests wanted to use Pinterest to connect with our property experts and plan their vacations.”

What makes Pinterest unique is the ability to connect and collaborate with like-minded individuals and brands to develop a thoughtfully curated visual point of view.

Adding Pins wanderlusters love

Four Seasons tracks increases in followers, repins and likes and visits to their site, digital magazine and blogs. They use this data to figure out what’s popular on Pinterest and then create more content like it.

They’ve seen a 900% increase in the average number of people repinning their content every day and a 600% increase in the average number of Pins from fourseasons.com year over year.

The top-performing Pins often offer more than just an enticing visual, whether it’s an inspirational travel quote, a DIY spa tip or a Concierge Recommends: Europe Uncovered board with a virtual map of must-see attractions across Europe.

Also successful: the brand’s Four Seasons Bridal profile, which reaches brides-to-be on Pinterest. One wedding campaign, Pin Your Wedding Colour Palette, increased social referrals to the Four Seasons website by more than 60%.

 

Suggestions from Four Seasons

Create multiple Pinterest profiles if you manage a number of distinct brands

Get Rich Pins to display location information like address, phone number and open hours on your Pins

Use analytics to see which of your Pins resonate

Products Four Seasons uses