Rachel Ball of Elephantine is a seller on Etsy who specializes in modern, minimalist jewelry. Inspired by the visitor traffic her online shop receives through Pinterest, she pins her new products to her boards as soon as they’re listed for sale. She pays close attention to user engagement through metrics like user pins, repins, and likes of her products—all cues as to which styles resonate most with her customers.
Rachel uses these insights to help inform future her product planning. Since she began using Pinterest to help promote her shop, average views per week have increased by 22%, and sales per week have increased by 20%.
“My Pinterest account encapsulates the kind of lifestyle that pairs well with my jewelry. I don’t produce Lookbooks, as many other jewelry designers do, so in certain ways, my pins are a lookbook for my brand," she said.
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