Pinterest's relationship with its users is more like a marriage than a summer fling. It's one of those great relationships that only gets better with time.
In fact, the longer people have been using Pinterest, the more useful, personalized and inspirational they feel it is (the same goes for people who use Pinterest daily). This is because as they save Pins and choose whom to follow, they start seeing more of the things they love in their feed. Over time, Pinterest becomes ever-more relevant and valuable to them.
This long-term love affair is great news for businesses. People on Pinterest browse with a purpose, so they don’t just save ideas—they make them happen. Whether they’re hunting for a stylish pair of sandals or planning a summer getaway, the things they discover on Pinterest often lead to real purchases and experiences.
If Pinterest is like a long-term relationship, how can you keep it...